The Ultimate Amazon Keyword Research Process
Amazon doesn't reveal any secrets to its algorithm, much to our dismay. We have been told a little secret by Amazon: Conversions play an important role. Amazon works hard to make sure their customers buy more and find what they need easier. It follows that listings are easily found by customers searching for the product will perform better in the algorithm.
This is where keyword search comes in to play. Let's find out what this means.
The Ultimate Amazon Keyword Research Process
Keyword research involves identifying the terms that are most relevant to your product. You then determine how to use these terms in your listing to maximize traffic. These are the steps to follow if you're doing your own keyword research.
1. Find Your Key Keywords
The first step in keyword research involves identifying your primary keywords. These search terms are specific to your product. They will be most commonly used by shoppers searching for your product. You will typically have five keywords on this list.
For example, If you sell a vegetable slicer. You might include the keywords vegetable slicer in your main keyword list, but you could also use the terms cutter, cutter, mandoline, chopper, and dicer.
This vegetable chopper has been ranked first and achieved best-seller status. It uses multiple keywords with high search volume. You can see their use of the primary keywords chopper, slicer and dicer to make sure they reach the most customers with the most popular terms for products like this.
It is often as easy as simply describing your product and then searching for similar products using the Amazon keyword search tool. To see which keywords are being used by your competitors, you can also do a reverse ASIN search. This can also be a useful way to locate your primary keywords.
2. Make a list of additional keywords
These are only the beginning! To get maximum traffic to your site, you can add more keywords to your listing (long-tail and short-tail keywords). You can also use the Amazon search bar to do your own keyword research.
You can rely on websites or keyword research tools to help you get the comprehensive keyword list that you require. These include:
- SEM Rush
- AMZ Data Studio
A good mix of search words with high search volumes is important. You don't have to choose high-traffic terms with high competition. Also, consider adding in search terms with medium traffic but low competition. This will help keep your listing balanced, and competitive.
This process can be difficult because you will need to pay for some SEO and Amazon keyword research tools, which is not the case with free tools. These tools require you to pay an annual fee, rather than monthly or smaller payments.
3. Complete your Listing 100%
Now it's time for you to start creating your listing. You want to create a title, description, and bullet points that use the keywords, while still maintaining a natural feel. There is only a small amount of space so you need to use it well. But, if your listings sound like a long list keyword, you will not convert well.
Your title should be as informative and concise as possible. You don't have to include a lengthy list of words in your title to make it more keyword-rich. Depending on the competition, this may work in some cases. Your listing can often look like you are trying to hack the algorithm, which means that it may not be as smooth as you think.
Write clear, well-thought-out descriptions and bullet points that describe your product. Include keywords throughout. These keywords should sound natural. The description of a dog bed has great keywords, but flows well.
Backend keywords are another place you can put your keywords. You can also add misspellings here, which often rank quite high. While you don't want misspellings in your actual listing it is a good idea to include them here in the backend data. This helps search engines and search results stay on top.
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Do Not Forget to Update Your Listing
Search terms that are popular change frequently! This keyword research is not enough. You must complete the listing with relevant keywords and then move on. This process should be repeated every few weeks so that you can keep up with the changes and take full advantage of search engine optimization.
Selling online is all about staying relevant. To stay relevant, keep researching and updating your listing!
As an Amazon seller, keyword research is one of your most important skills. These tips will help you fill your listing with keywords that will bring in amazing organic traffic and increase your conversion rates.
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