Walmart
Know Your True Profit with KwickMetrics’ Walmart P&L Tracker
Know Your True Profits, Not Just Your Revenue!!
Revenue doesn't tell the whole story. That’s why KwickMetrics delivers a powerful, automated Walmart Profit and Loss (P&L) tool built specifically for Walmart Marketplace sellers. Instead of just showing top-line sales, our solution dives deep—giving you full visibility into every fee, deduction, and hidden cost so you can focus on what matters most: your actual profit.
The Problem Walmart Sellers Face
Most Walmart sellers struggle to get a true picture of their profitability. Here’s why:
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Lack of data accuracy and timely updates, making it difficult to react to current performance
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Inability to track Walmart seller fees like fulfillment, return, and shipping costs
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Manual effort required to gather data from dashboards, ad campaigns, and refunds
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Confusion between gross Walmart revenue and net profit
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Limited visibility on COGS, taxes, promotional costs, and reimbursements
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No way to group products, compare date ranges, or assess SKU-level margins
Still relying on spreadsheets or a basic Walmart seller profit calculator? You could be missing key insights and making costly decisions based on incomplete data.
Do You Want to Run a Quick Profitability Audit?
How KwickMetrics Solves It?
KwickMetrics offers a complete Walmart P&L solution designed to eliminate the guesswork. Here’s how:
Automated Data Sync with Walmart Marketplace
- Real-time integration with your Walmart seller account
- Pulls order data, returns, fees, WFS charges, promotions, and more
100% Fee Inclusion — No Blind Spots
- Tracks all Walmart selling fees including referral, fulfillment, storage, and WFS return costs
- Includes offline charges and custom overhead expenses entered by sellers
- Tracks MCF (Multi-Channel Fulfillment) orders and associated fees.
Real Profit Analysis (Not Just Revenue)
- Breaks down COGS, fees, ad spend, and adjustments
- Shows net profit at account, product, category, and order levels
- Clearly differentiates Walmart revenue vs profit
Powerful Grouping and Comparisons
- Group results by SKU, custom categories, or date ranges
- Compare performance week-over-week, month-over-month, or custom periods
Filters and Drill-Downs
- View by SKU, item ID, fulfillment channel, or promotion type
- Instantly identify low-margin or loss-making products
Visual and Interactive Dashboard
- Color-coded margin indicators for fast analysis
- Drill down into orders or SKUs to isolate fee-heavy items
- One-click access to adjustment events, promotions, and ad spend.
Payout Report
- Review your actual Walmart payout settlements
- Reconcile payouts with fee deductions, refunds, and promotions
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Automated Data Sync with Seller Central
- Real-time syncing with your Amazon account.
- Pulls order data, FBA fees, promotions, reimbursements, taxes, and more.
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100% Fee Inclusion — No Blind Spots
- Covers all Amazon fees: storage, shipping, commission, fulfillment, AWD, returns, and taxes.
- Includes offline charges and manual expenses added by sellers.
- Tracks MCF (Multi-Channel Fulfillment) orders and associated fees.
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Real Profit Analysis (Not Just Revenue)
- Breaks down COGS, Amazon charges, ad spend, and other seller-entered expenses.
- Shows net profit at Account, product, category, and order levels.
- Clearly distinguishes between revenue and actual profit.
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Powerful Grouping and Comparisons
- Group data by date and product categories defined by you.
- Compare performance over weeks, months, or custom date ranges
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Filters
- View by SKU, ASIN, fulfillment type (FBA/FBM), and more.
- Identify growth trends, seasonal dips, and margin changes.
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Visual and Interactive Dashboard
- Color-coded rows for quick margin analysis.
- Drill-down views by order, SKU, or time period.
- One-click access to adjustment events, promotions, and ad spend.
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Payout Report
- Gain visibility into your Amazon payout settlements.
- Reconcile revenue with fees, reimbursements, and net disbursements for precise cash flow tracking.
Start your free 14-day trial and unlock deep profitability insights
The KwickMetrics Method for Walmart P&L Accuracy
KwickMetrics follows a clear, structured method to calculate your Walmart P&L accurately.
We begin with your Revenue from Customers (sales minus refunds), then subtract Walmart Charges like shipping adjustments. From there, we deduct all Walmart Fees—such as WFS fulfillment and referral fees. Next, we account for promotional expenses including ad spend and discounts. After subtracting your Cost of Goods Sold (COGS), we apply any seller-entered overhead expenses. The result is your true net profit.
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What You Gain from This Process:
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Full transparency across every cost layer—from sales to net profit
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Reliable identification of fees, ad costs, and margin-draining SKUs
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Actionable insight at product, order, and account levels
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Enhanced confidence in strategic decisions with real-time profitability visibility
The Real Difference Between Revenue and Profit
At KwickMetrics, we understand that revenue is only part of the story—especially for Walmart sellers. What truly matters is your net profit after every platform fee, fulfillment cost, ad spend, return, and deduction.
While revenue reflects the amount paid by customers, your actual profit is what remains once Walmart seller fees, WFS charges, promotions, refunds, taxes, and COGS are subtracted.
KwickMetrics dives deeper than surface-level dashboards. We break down your Walmart Marketplace data to give you clear insights into:
- How every dollar flows through your business from sale to payout
- Where hidden costs are eroding your margins
- The impact of ads and promotions on actual profitability
- Net profit visibility at SKU, order, and account levels
With KwickMetrics, you're not just tracking revenue—you’re making confident, profit-focused decisions backed by precise financial clarity.
Who Should Use This?
- Amazon FBA sellers managing multiple SKUs
- FBM sellers needing accurate margin tracking
- Sellers running ad campaigns and promotions
- Businesses tired of inaccurate spreadsheets or incomplete fee breakdowns
See Everything In One Place
Walmart profit and loss statement generator
Automatically create detailed P&L reports using real-time Walmart Marketplace data. See exactly where your money goes—no spreadsheets, no guesswork.
Walmart seller fees calculator
Instantly calculate and estimate all Walmart fees—fulfillment, storage, referral, returns—by SKU, order, or time period.
All-in-one seller profitability dashboard
View all performance metrics in one place—track revenue, margin, and profit across SKUs, fulfillment types, and time periods.
Get Historical Profitability Before You Act
Your business is more than just today’s sales. With KwickMetrics, you can review up to 18 months of historical Walmart performance during your 14-day free trial. Analyze trends, spot seasonality, and understand what truly drives your Walmart profit margin.
Unlock 18 months of profit insights with a 14-day free trial—go beyond today’s sales.
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