Tue Mar 12 2024
Amazon’s STEP Programme to boost Amazon Sellers Business in India
Updated on : April 10, 2024
In today's competitive e-commerce landscape, sellers on platforms like Amazon are constantly seeking ways to enhance their businesses and reach new heights. Understanding this need, Amazon has introduced the STEP program in India. This program is designed to empower sellers with the tools, resources, and support necessary to accelerate their growth and success on the Amazon platform.
What is Amazon STEP?
Amazon STEP is a performance-based benefits program tailored to simplify your experience as a seller on Amazon.in. This program offers customized and actionable recommendations aimed at improving key customer experience metrics, consequently fostering your business growth. The structure of STEP revolves around transparency and simplicity, ensuring that sellers of all sizes and tenure on the platform can easily understand and benefit from it.
As you enhance your performance, you progress through various levels such as 'Basic', 'Standard', 'Advanced', and 'Premium', each accompanied by its own set of benefits. These benefits encompass a range of perks including waivers on weight handling and lightning deal fees, expedited disbursement cycles, priority access to seller support, complimentary account management, free A+ cataloging services, and more.
With Amazon STEP, the trajectory of your performance, benefits, and growth is entirely within your control. It empowers you to take charge of your success by rewarding your improvements and facilitating your journey towards achieving greater milestones on the platform.
How does Amazon STEP Work?
Amazon STEP operates through a straightforward process designed to empower sellers and drive growth:
Step 1: Register as an Amazon Seller and start at Standard Level
Begin your journey by registering as a seller on Amazon.in and setting up your account through Amazon Seller Central. As a new seller, you'll automatically start at the 'Standard' level, entitling you to enjoy 'Standard' benefits from the outset.
Step 2: Track performance on metrics that drive growth
Within the STEP framework, sellers are encouraged to monitor and enhance their performance on crucial metrics such as cancellation rate, late dispatch rate, return rate, and more. As sellers progressively improve their performance, they unlock corresponding benefits associated with each level within the program.
Step 3: Enjoy a plethora of benefits
Amazon STEP offers a range of benefits tailored to support seller growth. These benefits encompass both online and offline training opportunities, waivers on weight handling fees and lightning deal fees, expedited disbursement cycles, priority access to seller support, and complimentary world-class account management services.
Step 4: Get Customized Recommendations
The STEP dashboard, accessible through Seller Central, serves as a hub for personalized and actionable recommendations. Sellers can utilize this dashboard to view and download recommendations, enabling them to make informed decisions aimed at enhancing their performance and driving further growth.
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Benefits of the Amazon STEP program
Basic:
- Online/Offline training through Seller University
- Brand Registry Service
- Automation & Inventory Management Tools
- Payment Reserve Period: 10 days
- Weight Handling Fees Waiver: Not applicable
- Lightning Deal Fees Waiver: Not applicable
- Account Management: Not applicable
- Free Service Provider Network credits: Not applicable
- Free A+ Cataloguing for your ASINs: Not applicable
- Confirmed Invitation to Amazon Seller Connect Events: Not applicable
- Long Term Storage Fees Waiver: Not applicable
- Priority seller support: Not applicable
Standard:
- Online/Offline training through Seller University
- Brand Registry Service
- Automation & Inventory Management Tools
- Payment Reserve Period: 7 days
- Weight Handling Fees Waiver: Up to Rs. 6
- Lightning Deal Fees Waiver: 10% off
- Account Management: Not applicable
- Free Service Provider Network credits: Not applicable
- Free A+ Cataloguing for your ASINs: Not applicable
- Confirmed Invitation to Amazon Seller Connect Events: Not applicable
- Long-Term Storage Fees Waiver: Not applicable
- Priority seller support: Not applicable
Advanced:
- Online/Offline training through Seller University
- Brand Registry Service
- Automation & Inventory Management Tools
- Payment Reserve Period: 7 days
- Weight Handling Fees Waiver: Up to Rs. 12
- Lightning Deal Fees Waiver: 20% off
- Account Management: Based on criteria
- Free Service Provider Network credits: Worth ₹3000
- Free A+ Cataloguing for your ASINs: For 10 ASINs
- Confirmed Invitation to Amazon Seller Connect Events: applicable
- Long-Term Storage Fees Waiver: Not applicable
- Priority seller support: Not applicable
Premium:
- Online/Offline training through Seller University
- Brand Registry Service
- Automation & Inventory Management Tools
- Payment Reserve Period: 3 days
- Weight Handling Fees Waiver: Up to Rs. 12
- Lightning Deal Fees Waiver: 20% off
- Account Management: Guaranteed
- Free Service Provider Network credits: Worth ₹3000
- Free A+ Cataloguing for your ASINs: For 10 ASINs
- Confirmed Invitation to Amazon Seller Connect Events: applicable
- Long Term Storage Fees Waiver: 20% off
- Priority seller support: applicable
FAQs related to Amazon STEP
How can I join the Amazon STEP program?
To join the Amazon STEP program, sellers can express their interest through the Seller Central portal. Eligible sellers will then receive further instructions on enrollment and participation.
What criteria determine a seller's eligibility for Amazon STEP?
Amazon considers various factors when evaluating a seller's eligibility for the STEP program, including performance metrics, tenure on the platform, and adherence to Amazon's policies and guidelines.
Is there any cost associated with participating in Amazon STEP?
No, participation in the Amazon STEP program is free for eligible sellers. The program offers a range of benefits and resources designed to support sellers in accelerating their growth on the Amazon platform without any additional cost.
Conclusion
Amazon STEP program stands as a beacon of opportunity for sellers in India's bustling e-commerce landscape. Through personalized guidance, transparent benefits, and a commitment to seller success, STEP empowers sellers of all sizes to thrive on the Amazon platform. By embracing STEP, sellers can unlock a world of benefits, elevate their performance, and chart a course toward unparalleled growth and success in online retail.
So, why wait?
Join Amazon STEP today and embark on a journey towards realizing your business aspirations with confidence and support from one of the world's leading e-commerce platforms.
Your success story starts here, with Amazon STEP.
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