Utilize a Data-driven Campaign Plan to Increase Amazon Ads ROI

Originally published on : November 25, 2022
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Data-driven Campaign Plan to Increase Amazon Ads ROI | KwickMetrics Blog

Reaching potential clients with Amazon Ads is a fantastic opportunity, especially if you use data to inform your marketing strategies. Interest rates are increasing, inflation is high, and consumer spending is beginning to decrease.

Marketers must use their ad resources carefully in this situation. They are increasingly turning to amazon marketing analytics tools to maximize ROI as it helps to understand real-time data and assists to identify Reach better. However, to get the most out of the platform, you must use it wisely and rely on data to ensure that your campaigns are optimized.

Ad Targeting Approaches

One of the most common ad targeting methods is keyword targeting. Having your ad appear to relevant people enables you to employ keywords pertinent to your product to increase your return on ad spend (ROAS).

Product targeting is the second type of advertising targeting. You target your competitors' listings rather than keywords. 

Negative targeting, which restricts targeting so that ads only appear for pertinent queries, is the final option. This is a strategy to ensure your marketing cash is well-spent.

There are two ways to set targeting:

Automatic targeting: The simplest approach is automatic targeting because Amazon suggests the keywords you should target based on your product and product description. In particular, it's a terrific method to begin running ads if you need clarification on which keywords to target.

After running the campaign for a few weeks, you can check which keywords generate the most conversions.

Manual targeting: You have to decide which keywords to target while using manual targeting. Using the search bar, you can start by looking for relevant keywords. A different approach combines data from Amazon with tools from outside sources to choose the best terms to bid on.

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Data-driven campaign optimization

There are many metrics you may monitor to assess the success of your campaign, but typically the three most crucial ones are:

The click-through rate (CTR) is a statistic that compares the number of people who clicked on an advertisement to the number of people who saw it.

It can assist you in determining whether you're employing the appropriate targeting to reach the right audience.

Attributed sales: This metric aids in determining which advertisement led to the conversion, which is crucial since you are probably running several campaigns or promotions concurrently. 

One of the most important measures, return on ad spend (ROAS), allows you to calculate how much money you make for every dollar you spend on advertising.

Use data from Amazon marketing analytics to support the effectiveness of your advertising campaigns.

A fantastic opportunity to put your products in front of thousands of prospective clients is provided by Amazon marketing analytics. But you need a clever targeting plan based on data-driven insights if you want to enhance conversions effectively and use your marketing money as effectively as possible.

Understanding your campaign’s effectiveness across channels is one of the most data-driven actions you can undertake with digital marketing. All of your customer and advertising data can be centrally organized, normalized, and made query-ready for your team to perform analysis on. 

Your team can concentrate on generating insights by automating your data integration and transformation operations. To decide where your team should invest funding to maximize ROAS, you can analyze advertising effectiveness across platforms, campaigns, and even different types of ads.

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