01 Client Overview
CP
Consumer Products Business
Consumer Products Business is a consumer brand selling across North American marketplaces on both Amazon and Walmart, managing advertising and product performance at scale through the KwickMetrics MCP. Fulfilled by Amazon and Walmart, the operation runs paid advertising across Amazon US, Amazon Canada, and Walmart simultaneously — a two-person team using the MCP as its PPC command center. With the KwickMetrics MCP integrated into their AI assistant, they consolidated all advertising intelligence into a single conversation — across all three marketplaces, 29 distinct capabilities used as part of the normal routine over 11 weeks.
02 The Challenge
Three marketplaces, thousands of PPC data points, never enough time
Running paid advertising across Amazon US, Amazon Canada, and Walmart means managing campaigns in three separate consoles, each with its own reporting interface, bid management tools, and performance metrics.
For Consumer Products Business, this created a daily bottleneck: pulling PPC reports meant switching between dashboards, manually comparing campaign performance, and losing time that should have been spent making decisions.
The sheer volume of advertising data — keyword performance, search terms, ACoS targets, bid adjustments — made it easy for wasted spend to go unnoticed until monthly reviews, by which point the budget was already gone.
03 Objectives
What Consumer Products Business needed to solve
Based on the friction of running PPC across three separate ad consoles, the goals were clear:
- See PPC performance across Amazon US, Amazon CA, and Walmart without three separate dashboard logins.
- Catch wasted ad spend the same week it happens, not at a monthly review after the budget is gone.
- Link product-level detail and returns data to advertising performance in the same view, without separate exports.
- Validate restock decisions against advertising-driven demand, so ad spend and inventory stay aligned.
- Cut the manual comparison work across three consoles that was eating into decision-making time.
04 The Solution
What changed with KwickMetrics
With the KwickMetrics MCP integrated into their AI assistant, Consumer Products Business consolidated all advertising intelligence into a single conversation — across all three marketplaces. The whole loop — look, decide, act — now happens in one chat.
Instead of juggling separate PPC dashboards for Amazon US, Amazon Canada, and Walmart, Consumer Products Business runs all advertising intelligence through conversational commands. The KwickMetrics MCP reads live campaign data, responds across all three marketplaces simultaneously, and delivers answers in seconds. One real exchange from the account:
Consumer Products Business: "Show me PPC performance across all three storefronts this week — which campaigns are profitable and where am I wasting spend?"
KwickMetrics: "Here's the full picture across Amazon US, Amazon Canada, and Walmart — spend, sales, ACoS and ROAS per campaign. Two campaigns on Amazon US are running above your ACoS target with no conversions this week."
Consumer Products Business: "Pull the product details on those underperformers and give me the returns data too."
Result: PPC performance surfaced across 3 marketplaces in seconds. Underperforming campaigns identified with product-level detail. Returns data pulled without switching dashboards.
The core shift
Over 15,000 PPC report queries across three marketplaces pulled through a single conversation. That's the equivalent of opening a campaign dashboard, filtering, and exporting more than 1,300 times every week for 11 straight weeks. For a brand managing paid advertising at this scale, the time reclaimed isn't hours — it's entire workdays.
05 How KwickMetrics helped
Ask, act, stay ahead
Ask — see PPC performance instantly
Across the 11-week period: 15,202 PPC report queries across all three storefronts, 3,945 PPC overview checks monitoring real-time campaign health, 8,540 product-level deep dives linking advertising performance to products, and 2,456 sales overview pulls connecting ad spend directly to revenue.
Act — manage advertising in the same conversation
Campaign performance and ad spend reviewed across 3 marketplaces in a single query. Product details pulled alongside PPC data with no dashboard switching required. Returns and profitability analyzed alongside advertising performance. Restock recommendations validated against advertising-driven demand.
Stay ahead — catch problems before they burn budget
694 returns checks to catch product issues before ad spend compounds losses, 178 product trend analyses aligning campaigns with real demand signals, 118 P&L checks connecting advertising spend to actual profitability, and 75 restock recommendations helping prevent advertising out-of-stock products.
Say it once — it fans out across three marketplaces
PPC Intelligence: 15,202 report queries, each replacing what would have been a separate login, filter, and export cycle in three different ad consoles — in peak weeks, over 20,000 queries were served, the equivalent of opening a PPC dashboard every 30 seconds for an entire workday. Product + Ad Fusion: 8,540 product deep dives, each pulled alongside advertising data in the same response. Profit Protection: 118 P&L checks plus 694 returns checks, so a climbing return rate showed up before more ad budget was committed.
What powered the results
- MCP connected across all three marketplaces: Amazon US, Amazon CA, and Walmart unified in one conversation.
- 29 distinct capabilities used as part of the normal routine over 11 weeks.
- Product-level and returns data linked directly to PPC performance: no separate exports or cross-referencing required.
- Peak-week volume: 20,275 queries in a single peak week — roughly one conversation per week at that intensity.
- Sustained querying: 11 straight weeks of multi-marketplace PPC intelligence pulled through conversation.
06 Results & Outcomes
What 11 weeks of multi-marketplace PPC by conversation looked like
June – August 2026. The real volume behind running multi-marketplace PPC by conversation.
Instant Answers
31,362
each replacing a dashboard visit
PPC Report Queries
15,202
served across 3 marketplaces
Distinct Capabilities Used
29
as part of the normal routine
Peak-Week Queries
20,275
one conversation per week, at that intensity
Before vs After
Before KwickMetrics MCP
DashboardsThree separate ad consoles
Campaign comparisonManual, across three interfaces
Wasted spend detectionCaught at monthly review, if at all
Product + returns dataPulled separately from ad data
With KwickMetrics MCP
DashboardsOne conversation, all 3 marketplaces
Campaign comparisonInstant, side by side
Wasted spend detectionCaught the same week it appears
Product + returns dataFused with ad data, one response
Activity breakdown by category
| Category | Activity | Count |
|---|---|---|
| Ask | PPC report queries | 15,202 |
| Ask | PPC overview checks | 3,945 |
| Ask | Product-level deep dives | 8,540 |
| Ask | Sales overview pulls | 2,456 |
| Stay Ahead | Returns checks | 694 |
| Stay Ahead | Product trend analyses | 178 |
| Stay Ahead | P&L checks | 118 |
| Stay Ahead | Restock recommendations | 75 |
Note: the source material describes the Act category qualitatively (campaign performance reviewed across marketplaces, product details pulled alongside PPC data, returns analyzed alongside advertising, restock validated against ad-driven demand) without corresponding usage counts, so it isn't included as numeric rows here.
Over 15,000 PPC report queries across three marketplaces — Amazon US, Amazon Canada, and Walmart — were pulled through a single conversation. That's the equivalent of opening a campaign dashboard, filtering, and exporting more than 1,300 times every week for 11 straight weeks.
The headline: 31,362 instant answers delivered, each replacing a dashboard visit. For a brand managing paid advertising at this scale, the time reclaimed isn't hours — it's entire workdays.
07 Testimonial
In their own words
We run PPC across three marketplaces — Amazon US, Canada, and Walmart. Before KwickMetrics MCP, that meant three different dashboards, three different report exports, and half my morning gone before I made a single decision. Now I ask one question and get the full picture. The time I used to spend pulling reports is time I spend acting on them.
K
Consumer Products Business Team
Amazon US, CA & Walmart
08 Key Takeaways
What Consumer Products Business can do now
The team no longer opens three separate PPC dashboards to compare campaign performance. Advertising intelligence across Amazon US, Amazon Canada, and Walmart now surfaces in a single conversation — the same one that pulls product details and returns data the moment an underperforming campaign is flagged.
That consolidation produced 31,362 instant answers and 15,202 PPC report queries, using 29 distinct capabilities. In a single peak week, that reached 20,275 queries — sustained across 11 straight weeks, not a short pilot.
What this story proves
Key Takeaway
Wasted ad spend doesn't announce itself — it hides in plain sight across three separate dashboards until a monthly review finally catches it, by which point the budget is already gone. The fix isn't more reporting; it's less distance between noticing and fixing.
What changes the picture is a single conversation that surfaces PPC performance, product detail, and returns data together — so an underperforming campaign gets caught the same week, not the same quarter.
- Scale doesn't have to mean more dashboards: 15,202 PPC report queries across three marketplaces ran through one conversation, not three consoles.
- Fusing ad and product data catches issues faster: 8,540 product-level deep dives were pulled alongside advertising data in the same response.
- Profit protection means checking before committing more spend: 118 P&L checks and 694 returns checks meant a climbing return rate showed up before more budget followed it.
Run Your PPC by Asking
Connect the KwickMetrics MCP to your AI assistant and manage multi-marketplace advertising the way Consumer Products Business does — one instruction at a time.
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