Amazon Multi-Channel Fulfillment (MCF): Fulfill Orders Across Channels

October 13, 2025
Amazon Multi-Channel Fulfillment (MCF): Fulfill Orders from All Your Sales Channels
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Amazon’s Multi-Channel Fulfillment (MCF) now operates in 10 countries, enabling sellers to use Amazon’s trusted logistics network to fulfill orders from any e-commerce platform like eBay, Shopify, Etsy, etc, not just the Amazon platform. Amazon MCF has become the go-to fulfillment solution for eCommerce sellers looking to scale efficiently across markets.

What is Multi-Channel Fulfillment (MCF)?

Amazon’s Multi-Channel Fulfillment (MCF) lets sellers store inventory in Amazon’s fulfillment centers and use its shipping network to deliver orders received from Shopify, Walmart, your own website, or other marketplaces. 

This means you don’t have to juggle multiple courier services or warehouses, Amazon handles everything from picking, packing, and shipping to tracking updates. 

MCF helps you achieve faster deliveries, fewer logistics challenges, and a consistent customer experience across every sales channel. 

👉 Learn more on Amazon Seller Central India 

How to Enable and Set Up MCF

Before you can use MCF, your products need to be MCF-ready, meaning they’re listed in Seller Central under Fulfilled by Amazon (FBA) and available in Amazon’s fulfillment centers. 

Step 1: Add Products to Amazon’s Catalog 

If you already sell on Amazon, your FBA listings automatically qualify for MCF. 
If not, go to Inventory → Add a Product in Seller Central to create a new listing. 

Step 2: Set Fulfillment Channel to FBA 

When creating or editing a listing, select: “I want Amazon to fulfill my orders (FBA).” 
This makes your inventory eligible for MCF. 

Step 3: Send Inventory to Amazon Fulfillment Centers 

Prepare and ship your products according to Amazon’s FBA packaging and prep guidelines. 

Step 4: Connect MCF to Your Store or Marketplace 

Link to your store using integration apps or APIs. 
For example, connect to your Shopify or Walmart store, so Amazon automatically syncs your inventory and processes orders from those platforms. 

Step 5: Start Selling Anywhere 

Once setup is complete, Amazon handles fulfillment for all connected channels, from order to doorstep. 

Pro Tip: Use tools like KwickMetrics to monitor inventory flow, profit margins, and fulfillment costs across marketplaces. 

Reference: How to Create Amazon MCF Product Listings

How to Enable and Set Up MCF - KwickMetrics

How to Use MCF: Order Fulfillment Process

After your listings are MCF-ready, you can start creating orders directly from Seller Central by step-by-step process 

  1. Log in to Seller Central
    Go to sellercentral.amazon.in→ Inventory → Multi-Channel Fulfillment 
  2. Create a Fulfillment Order
    You can create orders in three ways:
  • Quick Order Form: For single orders (found under “Create Fulfillment Order”). 
  • Bulk Upload Template: Upload a CSV file with multiple orders. 
  • API Integration: Automate order creation and syncing using Amazon’s Selling Partner API. 

All forms and templates are available inside Seller Central under Inventory → Multi-Channel Fulfillment → Create Order.

  1. Amazon Picks and Ships
    Amazon automatically selects the nearest fulfillment center to deliver the product faster.
  2. Choose Shipping Speed
    Shipping speed is chosen by you (the seller)during order creation — not by the buyer.
    You decide whether to send the product using: 
  • Standard: 3–5 business days
  • Expedited: 1–2 business days
  • Priority: 1 business day
  1. Track Orders in Real-Time:  Track orders via:
  1. Handle Returns
    If a customer returns an item, it is sent back to the Amazon fulfillment center, where it’s evaluated and re-added to your inventoryif eligible (undamaged and resell able). If not, Amazon marks it as “unsellable” and does not put it back into your active inventory. 

You’ll have two options as the seller: 

  • Create a removal order:
    You can have Amazon return the item to you (for inspection, repair, or repackaging).
    → You’ll need to request this in Seller Central → Inventory → Manage FBA Inventory → Create Removal Order. 
  • Dispose of the item:
    If the product has no recovery value, you can instruct Amazon to dispose of it.
    → A small disposal fee applies, similar to the FBA disposal fee.

Global Expansion: Where MCF is Available

MCF operates across North America, Europe, and Asia-Pacific, covering: 
United States, Canada, United Kingdom, France, Germany, Italy, Spain, Japan, India, Mexico, and Australia. 

Amazon runs 150+ fulfillment centers in the U.S. and 200+ worldwide to support these operations. 
→ Amazon Supply Chain Global Page 

Note: Cross-border fulfillment is currently limited to media products (books, music, DVDs). 
See FBA Export details

Shipping Speeds (Eg: India)

In MCF, sellers decide the shipping speed – Standard, Expedited, or Priority. When creating the order. Buyers don’t choose the delivery type; they simply receive their package within the timeframe the seller promises in their store. 
Amazon then fulfills the order from the nearest fulfillment center to ensure the fastest possible delivery. 

Shipping Type 

Shipping Time 

Delivery Time 

Standard 

2 business days 

3–5 business days 

Expedited 

1 business day 

1–2 business days 

Priority 

1 business day 

1 business day 

(Source: Amazon Seller Central India) 

How MCF Fees Work

Amazon’s fulfillment fees are calculated based on four key factors: 

  1. Product Size – Standard or oversized. 
  2. Shipping Weight – The higher of actual or volumetric weight. 
  3. Units per Order – Multi-unit shipments receive discounts. 
  4. Delivery Speed – Standard, Expedited, or Priority.

India MCF Fee Chart (Sample)

India MCF Fee Chart (Sample) 

Shipping Speed 

Zone 

Up to 500g 

Each Additional 500g (up to 1kg) 

Each Additional kg (above 1kg) 

Standard 

Local 

₹53 

₹41 

₹68 

 

Regional 

₹57 

₹47 

₹78 

 

National 

₹80 

₹70 

₹117 

Expedited 

Local 

₹53 

₹41 

₹68 

 

Regional 

₹66 

₹55 

₹90 

 

National 

₹100 

₹88 

₹147 

Priority 

Local 

₹61 

₹48 

₹79 

 

Regional 

₹80 

₹66 

₹110 

 

National 

₹140 

₹123 

₹205 

(Source: MCF Fees Reference) 


Note: For MCF orders in India, customers can pay via Cash, Card, UPI, or MPOS under the Pay-on-Delivery (POD) option. 
Amazon charges ₹35 for orders below ₹1,800 and 2% of the collected amount for orders ₹1,800 or above (+18% GST). 
All POD transactions are visible in Reports → Payments → Pay-on-Delivery Transactions on Seller Central. 
View official POD guide → 

Why Sellers Choose MCF

From Amazon’s official MCF blog: 

  • Unified Inventory: Manage stock across all channels from one place. 
  • Prime-Level Delivery: Fast, reliable shipping everywhere. 
  • Fewer Logistics Headaches: Amazon handles fulfillment end-to-end. 
  • Automation Ready: Integrate via APIs or third-party connectors. 
  • Smarter Inventory Usage: Prevent dead stock and overstocking. 
  • Pay-on-Delivery Option (India): Capture more customers who prefer cash or UPI. 

Use KwickMetrics P&L tool to analyze your MCF impact on profits.

Amazon’s Bigger Vision: Supply Chain by Amazon

MCF is a part of Supply Chain by Amazon, which combines inbound shipping, storage, fulfillment, and returns into a single global network. 
This ecosystem allows sellers to store once, sell anywhere, and scale faster using Amazon’s infrastructure. 

Explore: 

Final Takeaway

Amazon’s Multi-Channel Fulfillment is more than a shipping service, it’s a complete global logistics backbone. 
Whether you sell on Amazon, Walmart, or your own site, MCF helps you simplify fulfillment, speed up delivery, and scale internationally. 

In short: Store once, sell anywhere, and let Amazon handle fulfillment. 

Start exploring here → https://supplychain.amazon.com/mcf 

Get Your Questions Answered (FAQ)

Set your fulfillment channel to FBA in Seller Central and send inventory to Amazon’s fulfillment centers. Once active, you can fulfill orders from any connected platform.

The seller selects the shipping speed (Standard, Expedited, or Priority) while creating the MCF order. 

In Seller Central → Inventory → Multi-Channel Fulfillment → Create Fulfillment Order. 

Returned items are sent back to Amazon’s fulfillment centers. If the item is undamaged and eligible, it’s added back to your inventory. 

Based on product size, weight, order quantity, and delivery speed. Multi-unit discounts apply. 
→ View MCF Pricing 

In the U.S., orders to Alaska, Hawaii, Guam, or Puerto Rico incur a 100–200% surcharge depending on size.

Yes. A holiday peak fee applies from Oct 15, 2025 – Jan 14, 2026. 

Yes. Estimated fulfillment and POD fees appear in real time during order creation.