How to Find the Most Searched Keywords on Amazon
(Step-by-Step Guide)

September 2, 2025
Most searched keywords on amazon
Reading Time: 6 minutes

To discover the most searched keywords on Amazon, use Seller Central’s Brand Analytics. It shows high-demand keywords you can apply to boost your listings and ads. 

Introduction

Every successful Amazon seller knows one thing: keywords drive visibility. If your product doesn’t appear when customers search, it won’t sell, no matter how good it is. That’s why learning how to find the most searched keywords on Amazon is essential for sellers at every level. 

The good news? You don’t always need to invest in a paid Amazon keyword research tool. If you’ve registered your brand with Amazon Brand Registry, you’ll get access to free, built-in reports inside Seller Central that provide keyword search volume, ranking data, and customer behavior. 

In this step-by-step guide, you’ll discover how to use Amazon Brand Analytics to find the keywords buyers are actively searching for. 

Why Keyword Research Matters on Amazon?

Keyword research isn’t only about putting popular words in your titles. It is about finding the terms shoppers actually use and applying them across your listings and connecting your product with real customer demand. Here’s why it matters: 

  • Advertising ROI: Targeting the right Amazon search keywords lowers ad spending. 
  • Competitive Edge: Data-driven insights show which terms drive sales for top-ranking ASINs. 
  • Conversion Rates: Keywords matched to buyer intent improve click-to-sale performance. 

In short: finding the most searched keywords on Amazon is your shortcut to visibility, traffic, and conversions. 

Amazon Seller Central Tools for Keyword Research

Amazon provides robust reporting tools. Within Brand Analytics, you can analyze keyword performance across all the brands in your Seller Central account. If you manage multiple brands, you can view insights for each one individually, making it easier to compare performance and spot keyword opportunities. Within Brand Analytics, three of the most powerful options for free keyword research are the Search Query Performance Report, Top Search Terms, and Search Catalog Performance.

1. Search Query Performance Report

Shows the top performing search queries on Amazon, their Search Frequency Rank (SFR), and the Click Share and Conversion Share of the top three ASINs. Gives visibility into how shoppers are discovering and engaging with your brand’s products through specific search queries. Great for identifying popular keywords and competitor performance. 

Example: Searching “wireless earbuds” might show that 60% of clicks go to the top three listings, indicating both keyword popularity and competition.

2. Top Search Terms

A focused report inside Seller Central that highlights trending keywords over time. Highlights trending and high-volume keywords across Amazon, making it easier to identify what customers are actively searching for during a given period. Helps sellers spot seasonal demand shifts (e.g., “Christmas decorations” spikes in November). Useful for planning inventory and PPC campaigns.

3. Search Catalog Performance

Provides ASIN-level insights into how your listings perform for specific keywords. 

Breaks down impressions, clicks, and conversions for every keyword your product ranks for. Helps identify high-traffic but low-converting keywords — a sign your listing may need optimization. 

Step-by-Step Guide: How to Find the Most Searched Keywords on Amazon

Step 1: Access Amazon Brand Analytics 

  • Go to Seller Central → Brands → Brand Analytics → Search Query Performance Report. 
  • Select a product category and timeframe. 
  • Analyze Search Frequency Rank (SFR) — lower numbers = higher popularity. 
  • Check Click Share and Conversion Share for insights into competitor performance. 

Use Case: If a keyword like “folding bed single for sleeping” shows a high search query volume (55,577) but your brand share is 0%, it means thousands of shoppers are searching for it, but competitors are capturing all the visibility. This tells you it’s a highly searched but competitive keyword, and you may need to optimize your listings or ads to start showing up for it. 

Step 2: Explore Top Search Terms 

  • Go to Seller Central → Brands → Brand Analytics → Consumer behaviour Analytics → Top Search Terms Report. 
  • Filter by category or date range. 
  • Track rising keywords and compare weekly or monthly performance. 

Use Case: As shown in the image below, keywords like “ganpati decoration setup for home” (row 13) trend higher during August and September. This highlights a seasonal spike around festivals, helping you plan ad campaigns and stock inventory in advance. 

Step 3: Leverage Search Catalog Performance 

  • Go to Seller Central → Brands → Brand Analytics → Consumer behaviour Analytics → Search Catalog Performance. 
  • Choose the ASIN or keyword you want to analyze. 
  • Review impressions, clicks, and conversions. 
  • Look for gaps — keywords with high impressions but low conversions often need listing optimization. 

Use Case: As shown in the image below, your ASIN “Korai Grass Sleeping Mat, Natural Floor Mat for Better Sleep” received 113 impressions but only 2 clicks and 0 purchases. This indicates shoppers are seeing your product but not buying it. Improving your product images, bullet points, or pricing could help increase conversions. 

Combining Insights Across Reports

The real power comes when you combine Amazon Brand Analytics data from all three reports: 

  • Use Search Query Performance to find high-volume keywords. 
  • Cross-check with Top Search Terms for seasonal or trending spikes. 
  • Validate against Search Catalog Performance to see how your products perform. 

This holistic approach ensures you are not only chasing the most searched keywords on Amazon but also targeting terms where your listings can realistically compete.

Common Mistakes Sellers Make

Even with free access to keyword data, sellers often trip up by: 

  • Chasing only high-volume keywords (ignoring long-tail opportunities). 
  • Keyword stuffing product titles and descriptions. 
  • Failing to update keywords regularly (trends shift fast on Amazon). 
  • Overlooking negative keywords Amazon ads require, wasting budget on irrelevant clicks. 
  • Not connecting the dots between keyword insights and actual actions like listing optimization or ad targeting. 

Best Practices for Keyword Research

  • Refresh your keyword list monthly or quarterly. 
  • Balance short-tail (high traffic) and long-tail (high intent) keywords. 
  • Monitor Amazon keyword ranking for your products regularly. 
  • Use keyword insights for both listings and PPC campaigns. 

Drawbacks of Using Only Seller Central Tools

Although Seller Central’s tools are useful, they have gaps that can make keyword research challenging. Here’s what you should be aware of: 

  • Data Overload: Keyword reports often exceed 100,000 rows, making manual filtering overwhelming. 
  • Manual Work: Sellers must constantly include/exclude irrelevant keywords. 
  • Generic Data: Reports show top keywords across Amazon, not always tailored to your specific product. 
  • No Automation: You’ll need to repeatedly export and clean spreadsheets.

Pro Tips

  • Manual Method: Always separate your keyword list into two buckets — traffic-driving vs. conversion-driving keywords. This makes large datasets easier to act on.
  • KwickMetrics: Instead of downloading 100k+ rows and manually filtering, KwickMetrics pinpoints the most searched keywords on Amazon for your specific product. Start with a seed keyword, and the tool automatically extracts, filters, and prioritizes the most relevant terms — saving hours of manual work. 

Amazon equips sellers enrolled in the Brand Registry with Brand Analytics reports like Search Query Performance, Top Search Terms, and Search Catalog Performance to uncover the most searched keywords on Amazon. These tools provide invaluable insights into keyword trends, search frequency, and product performance. 

Doing keyword research manually takes a lot of time, effort, and constant updates. If you want faster results without the hassle of digging through endless spreadsheets, tools like KwickMetrics can make the process easier with high relevant keyword and more accurate. 

The key is to make keyword research a regular habit — that way, your products stay easy to find, attract the right shoppers, and keep driving steady sales. 

Get Your Questions Answered (FAQ)

They change daily and seasonally. Use Search query performance report in Amazon Brand Analytics in Seller Central to find current trending keywords. 

Not always. Seller Central offers keyword reports, but they’re limited to new sellers may see little data, and without brand registration, SQP isn’t available. In such cases, tools like KwickMetrics provide product-specific keyword insights without relying on sales volume or brand status.

At least once a quarter, but monthly updates are ideal for competitive niches. 

High-volume keywords drive traffic but are competitive. Long-tail keywords have lower search volume but higher conversion intent. A balanced mix works best. 

Yes. The same keywords you identify for listings can be used to improve PPC targeting and optimize negative keywords Amazon ads require to reduce wasted spend.