How to Use Competitor Keywords to Improve Your Amazon Product Listings and Ads

August 28, 2025
How to Use Competitor Keywords to Boost in Amazon Product Listings
Reading Time: 6 minutes

To find competitor keywords on Amazon, start by analyzing top-ranking ASINs and the search terms they rank for. With an Amazon keyword research tool like KwickMetrics, you can uncover competitors’ high-traffic keywords, optimize your listings, and drive more visibility and sales.

Mastering Amazon Competitor Keywords: Step-by-Step Guide

To boost your Amazon product listings, you need more than just great images and competitive pricing — you need the right keywords. One of the most effective ways to discover those keywords is by studying your competitors. 

Competitor keyword research helps you uncover the exact search terms your competitors are ranking for. Instead of guessing, you focus on proven, high-traffic keywords that are already delivering results for similar products. 

You can do this manually — by reviewing product titles, bullet points, and backend keywords — or use powerful Amazon keyword research tools like KwickMetrics to extract, compare, and apply competitor-backed keywords directly into your listings. 

This leads to: 

  • Higher visibility 
  • Improved keyword ranking 
  • Increased conversions 

Your content starts matching what real shoppers are searching for.

What You’ll Learn in This Guide: 

  • Why competitor keyword research is essential for Amazon sellers 
  • How to find competitor keywords: 
    • Manually (without tools) 
    • Using tools (faster and deeper insights) 
  • Manual vs. Tool-based keyword research: pros & cons 
  • How to apply competitor keywords to your listings and ads 
  • How KwickMetrics simplifies the entire workflow 

Let’s dive in.

Why Competitor Keyword Research Matters

“I have the same product and similar keywords as my competitor… but they’re getting all the traffic. What am I missing?” 

If you’ve ever had this thought, you’re not alone. 

The reality is: it’s not about how many keywords you use — it’s about using the right ones, in the right places. 

Here’s what competitor keyword research unlocks: 

  • High-traffic keywords you may have overlooked 
  • Gaps in your current keyword strategy 
  • Improved Amazon SEO and discoverability 
  • A shift from guesswork to data-backed decision-making 

Simple Definition for Non-Technical Sellers: 

A data-backed keyword strategy means choosing keywords based on real Amazon data — like how many people search for them and how well they convert — instead of guessing. It helps your product get discovered more often and sell better. 

How to Find Competitor Keywords on Amazon

There are two core methods:

  1. Manual Research – for beginners and budget-conscious sellers 
  2. Tool-Based Research – for data-driven, scalable strategies

Manual Method: How to Find Competitor Keywords Without Tools

Even without software, you can spot competitor keywords by: 

  • Reviewing product titles, bullet points, and descriptions of top sellers 
  • Watching Amazon’s auto-suggest feature for popular search phrases 
  • Checking “Customers also bought” and “Related products” sections 
  • Reading reviews and Q&As to capture how real users describe products 

While this method is free, it has limitations — you only get surface-level insights, with no data on Amazon keyword search volume, conversions, or competition level.

Using Tools: The Smarter Way to Extract Competitor Keywords

Manual research is a good starting point. But if you’re serious about scaling, Amazon competitor research tools like KwickMetrics are a must. 

Here’s how it works:

1. Use the Keyword Researcher

Start by entering a seed keyword — this creates a session. 

You’ll instantly receive: 

  • A list of related keywords 
  • Amazon search volume and search frequency rank 
  • Keyword competition level 
  • Estimated revenue for each keyword 
  • Click-through and conversion potential 
  • Ability to save top keywords to a Keyword Bank for future use 

This combines the power of a keyword search tool and an Amazon keyword planner into one easy workflow.

2. Analyze Listings with the Listing Analyzer

Take it further by comparing your ASIN with those of competitors. 

View: 

  • Listing Quality Score (based on Amazon guidelines) 
  • Best Seller Rank (BSR) 
  • Star ratings and review count 
  • Product pricing, fulfillment method, and offers 
  • A+ content, product images, videos, and marketplace presence 

Get a Listing Quality Score Breakdown that shows compliance factors as “Met” or “Not Met” across key areas like: 

  • Title 
  • Bullet points 
  • Description 
  • Offer and pricing 
  • Fulfillment 
  • Performance 

This detailed breakdown lets you pinpoint exactly where you fall behind — and how to improve. 

Once you’ve finalized your target competitors based on this analysis, you can add them to your dashboard and begin optimizing based on real data.

Using Competitor Keywords to Improve Your Listing

A. Optimize Your Listings

With KwickMetrics’ Listing Optimizer, you can: 

  • Rewrite your product title, bullet points, and description using high-converting keywords 
  • Add backend keywords to improve indexing (without cluttering your content) 
  • Compare original vs. optimized versions of your listing 
  • Track historical changes and improvements 
  • Preview updates before pushing them live 

You’ll also see a Discoverability Score — a metric that indicates how well your content aligns with Amazon’s listing guidelines. The higher the score, the better your visibility and conversion potential. 

B. Launch Better Ad Campaigns

Competitor keywords are great for organic visibility — but they’re also gold for Amazon ads. 

Here’s how to use them in campaigns: 

  • Include high-performing keywords in Sponsored Products ads 
  • Add Amazon PPC negative keywords to reduce wasted spend 
  • Use search volume, click data, and conversion potential to optimize bids smartly 

Manual vs. Tool-Based Keyword Research: Which One Wins?

A. Optimize Your Listings

With KwickMetrics’ Listing Optimizer, you can: 

  • Rewrite your product title, bullet points, and description using high-converting keywords 
  • Add backend keywords to improve indexing (without cluttering your content) 
  • Compare original vs. optimized versions of your listing 
  • Track historical changes and improvements 
  • Preview updates before pushing them live 

You’ll also see a Discoverability Score — a metric that indicates how well your content aligns with Amazon’s listing guidelines. The higher the score, the better your visibility and conversion potential. 

B. Launch Better Ad Campaigns

Competitor keywords are great for organic visibility — but they’re also gold for Amazon ads. 

Here’s how to use them in campaigns: 

  • Include high-performing keywords in Sponsored Products ads 
  • Add Amazon PPC negative keywords to reduce wasted spend 
  • Use search volume, click data, and conversion potential to optimize bids smartly 

Manual vs. Tool-Based Keyword Research: Which One Wins?

Feature
Manual Research
Tool-Based Research (e.g. KwickMetrics)

Cost 

Free 

Subscription-based (but saves time) 

Time Required

High – slow & repetitive 

Low – fast & scalable 

Accuracy 

Low – surface-level 

High – backed by real Amazon data 

Keyword Discovery 

Limited 

Includes long-tail, competitor, high-ROI keywords 

Amazon Keyword Volume & Ranking 

Not Available 

Fully Available 

Scalability

Manual, 1 product at a time 

Multi-product, multi-competitor capable 

Learning Curve 

Easy 

Intuitive UI with advanced insights 

Best For 

Beginners 

Sellers looking to scale fast 

Strategy Visibility 

Low 

Shows actual performance data 

Verdict 

Good for getting started 

Best for long-term competitive growth 

How KwickMetrics Makes It All Simple (and Profitable)

KwickMetrics is more than a keyword tool. It’s an all-in-one solution that helps you: 

  • Discover competitor-backed keywords 
  • Analyze keyword performance using real Amazon data 
  • Optimize your listings using AI and structured workflows 
  • Launch and monitor ad campaigns with keyword-level insights 
  • Track changes, visibility, and conversion improvements over time 

Bonus: KwickMetrics also supports Walmart sellers — giving you an edge across multiple marketplaces.

What Happens When You Use Competitor Keywords Strategically?

Here’s what sellers experience after applying this strategy: 

  • Better indexing and higher visibility 
  • Increased impressions and clicks from relevant shoppers 
  • Higher rankings in search results 
  • Improved conversion rates 
  • Lower bounce rates (content matches shopper intent) 
  • Enhanced ad performance with precision targeting 
  • Ongoing keyword insights to stay ahead of market trends

Final Thoughts: Stop Guessing. Start Competing.

If you’re not actively doing Amazon competitor analysis, you’re giving your rivals a head start. 

With KwickMetrics, you get the tools to: 

  • Find what’s working for competitors 
  • Apply it directly to your own listings 
  • Drive more traffic, more conversions, and more revenue

Ready to stop guessing and start ranking?

Try KwickMetrics to unlock the keywords your competitors don’t want you to find.

Start 14-Day Free Trial →

Get Your Questions Answered (FAQ)

Competitor keywords are the search terms that other Amazon sellers, especially your direct competitors, use in their product listings and ads to rank higher and attract traffic. These keywords can be found in their titles, bullet points, backend fields, and ads. 

Competitor keyword research helps you discover high-performing search terms already bringing traffic to similar products. By using these keywords in your own listings and ads, you can improve your visibility, ranking, and conversions. 

You can manually find competitor keywords by reviewing their product titles, bullet points, descriptions, and customer reviews. You can also use Amazon’s auto-suggest feature and analyze related products for keyword patterns. 

Manual research is free but time-consuming and lacks data. Tool-based research (like KwickMetrics) is faster, scalable, and backed by real metrics like search volume, keyword difficulty, and conversion potential.

You can apply competitor keywords in your product title, bullet points, backend keywords, and ad campaigns. Tools like KwickMetrics help you track and compare performance before and after optimization.

KwickMetrics consolidates several key insights — including search volume, keyword performance, competitor ASINs, listing comparisons, and optimization suggestions — all in one intuitive dashboard. It presents raw Amazon data in a way that’s easy to understand and act on. 

Ultimately, it’s up to each seller to decide whether they want to use multiple tools or prefer an all-in-one solution like KwickMetrics.  

Yes. By using competitor keywords in Sponsored Product ads, you can target terms that are already converting for similar products, leading to better ROI and reduced wasted ad spend.

KwickMetrics is an all-in-one Amazon optimization tool that helps you find, analyze, and apply competitor keywords effectively. It includes features like Keyword Researcher, Listing Analyzer, and Listing Optimizer.