Consumer Goods Seller Grows Walmart Sales 221% With KwickMetrics

The client at a glance

This customer operates a multi-brand consumer goods business across five marketplace channels — Amazon US, Canada, Mexico, Brazil, and Walmart US. The business manages three distinct seller brands through KwickMetrics, with both Amazon Ads and Walmart Ads fully integrated for complete advertising visibility.

A KwickMetrics subscriber since May 2024 on a Standard yearly plan, this is one of the platform's longest-tenured daily users. The business treats KwickMetrics not as a reporting tool but as the operational dashboard that opens every morning.

Five marketplaces, three brands, one view needed

Running a consumer goods business across Amazon's four North American regions, Brazil, and Walmart US means managing multiple seller accounts, multiple ad platforms, and multiple fee structures. The core challenge was bringing all of that into a single operational view.

• Cross-marketplace profitability: Understanding true profit after marketplace-specific fees, FBA costs, ad spend, and returns across Amazon US, CA, MX, BR, and Walmart.
• Ad spend optimisation across time zones: Managing PPC campaigns across multiple time zones and marketplaces, with no way to automate bid adjustments by hour of day.
• Multi-brand oversight: Three separate seller brands needed a unified view — each with their own products, COGS, fees, and P&L.
• MCF order tracking: Multi-Channel Fulfillment orders needed to be included in the financial view alongside standard FBA and Walmart orders.
• Storage cost visibility: Understanding FBA storage fees and their impact on per-SKU profitability across seasonal demand cycles.

From first login to daily operating system — for two years

The customer signed up in May 2024. Within five months, the platform was embedded in the daily workflow. Over the next two years, usage never dropped — averaging 26 active days per month across 24 consecutive months.

What they use and how often

The data across 24 months reveals one of the most consistent usage patterns on the platform — near-daily engagement that has never faded since onboarding.

Most-Used Features

Performance tracked in KwickMetrics

Primary Brand — Amazon US (Trailing 6 Months)

Walmart US — Channel Growth

Amazon Ads Performance (Trailing 6 Months)

With $34,915 in managed ad spend generating $96,891 in PPC sales and a 12% TACoS, the business maintains a healthy ratio of paid-to-organic traffic. The Dayparting automation — controlling bids across 85 campaigns by hour — plays a key role in managing ad efficiency at this scale.

How KwickMetrics Supports This Business

• Unified multi-marketplace view: Five Amazon regions and Walmart US in a single dashboard — eliminating the need to log into multiple Seller Central accounts to understand overall business health.
• Automated bid management: Dayparting across 85 campaigns replaces hours of manual bid adjustments, concentrating ad spend during peak conversion hours and reducing overnight waste.
• Walmart channel growth tracking: With Walmart growing 221% YoY, having both marketplaces in one P&L view ensures the team can track where growth is coming from and at what margin.
• Transaction-level P&L: P&L Version 2 provides transaction-matched profitability tracking, giving the team precise visibility into which fees affect which orders.
• Multi-brand management: Three seller brands managed through one platform, each with their own COGS, products, and financial tracking.

One dashboard across every marketplace

Responsive support, features delivered

Over two years of partnership, the KwickMetrics support team maintained an active, multi-channel relationship — resolving queries quickly and turning customer feedback into shipped product improvements.

• Quick resolution on data and integration queries: When the team had questions about storage fee calculations, P&L breakdowns, or dashboard data, the support team investigated and clarified each issue promptly — maintaining confidence in the numbers.
• Dayparting setup and optimisation support: The support team assisted with dayparting configuration across 85 campaigns, helping the customer set up and refine automated bid schedules for maximum efficiency.
• Feature requests shipped: Customer feedback directly led to MCF order integration, dayparting management improvements, and P&L Version 2 enhancements — a collaboration that benefited all users on the platform.
• Multi-channel engagement: Support interactions spanned WhatsApp, phone, web, and chat — reflecting a high-touch, always-accessible partnership.

What this story demonstrates

This customer represents the deepest kind of product engagement: the daily operating system. Not a tool that gets checked weekly. Not a reporting layer that runs monthly. A dashboard that opens every morning, across every marketplace, for every brand — and has done so for over two years.

• 24 months of near-daily usage — 23–30 active days per month, every single month. This is the definition of an indispensable tool.
• Dayparting automates what used to be manual: 85 campaigns with 836 targets on automated hourly bid schedules — hours of weekly work replaced by a set-and-monitor system.
• Walmart grew 221% while Amazon held steady — the cross-marketplace view shows exactly where growth is happening and where to invest next.
• Feature requests became product features: MCF order integration, dayparting improvements, and P&L enhancements were shipped based on this customer's feedback — a partnership that improves the platform for everyone.