Health & Wellness Brand Uses KwickMetrics Every single day for 17 Months

The client at a glance

This is a growing health and wellness brand on Amazon India — selling nutraceutical products including collagen peptides, biotin supplements, and plant-based health formulations. With 93 active products from a catalogue of 233, the business generates over 60,000 orders every six months while maintaining a 25% profit margin.

A KwickMetrics subscriber since May 2025 on the Standard INR plan, this seller uses the platform as the daily command centre for sales, profit, and advertising performance. With Amazon Ads fully integrated and ₹38 lakh in PPC spend under active management, this is a business that relies on data-driven decisions every single day.

Scaling profitably in India's most competitive category

Health and wellness is one of Amazon India's fastest-growing and most competitive categories. Scaling from thousands to tens of thousands of orders per month — while maintaining margin — requires daily visibility into what every sale actually costs after Amazon fees, advertising, and returns.

• Per-SKU profitability across 93 products: Understanding which supplement lines deliver margin and which consume it — after Amazon referral fees, FBA charges, and advertising costs.
• Amazon Ads efficiency at scale: Managing ₹38 lakh in PPC spend across a large product catalogue while maintaining a sustainable TACoS and ensuring paid traffic converts profitably.
• Tax and fee complexity: Amazon India's fee structure — including GST, referral fees, and FBA charges — creates layers of cost that need to be accurately captured in the P&L.
• Reimbursement recovery: At 60,000+ orders per six months, FBA inventory losses and customer return discrepancies create reimbursement opportunities that need to be identified and claimed.
• Scaling without margin erosion: Growing 78% in revenue while preventing the margin compression that typically accompanies aggressive scaling in competitive categories.

Day one to daily habit — in three days

The customer signed up in May 2025. Within three days, they were logging in daily. Within one month, they were at 30 active days. This level of immediate adoption never faded — 17 months later, the pattern holds.

What they use and how often

The data across 17 months shows one of the deepest daily-usage patterns on the platform. The dashboard is the morning ritual — opened every day to check performance across the entire product catalogue.

Most-Used Features

Performance tracked in KwickMetrics

Amazon India — Trailing 6 Months (Apr–Sep 2026)

Before vs After KwickMetrics

KwickMetrics holds historical data from before the customer's signup in May 2025, enabling a direct comparison of business performance.

Revenue grew 78% and absolute profit grew 24% from the pre-KwickMetrics period. KwickMetrics provided the daily per-SKU profitability visibility that enabled confident scaling — knowing exactly which products and ad campaigns were contributing to margin during aggressive growth.

Amazon Ads Performance (Trailing 6 Months)

With ₹38 lakh in ad spend generating ₹1.04 crore in PPC sales and a 12.4% TACoS, the business maintains a healthy balance between paid and organic traffic. The 14.3% conversion rate — well above the Amazon India average for health supplements — reflects strong listing quality and product-market fit, visible through KwickMetrics' integrated ads + profit view.

Note: The "Before" period uses KwickMetrics' historical data. Business decisions, product launches, and advertising strategy drove the growth; KwickMetrics provided the daily financial visibility that informed those decisions.

Make every sale count

Responsive support, features delivered

Over 17 months, the KwickMetrics support team maintained an active partnership — providing hands-on demos, answering feature questions, and helping the team get maximum value from the platform.

• Dedicated product demos delivered: The KwickMetrics team provided personalised demos covering advanced tools and MCP capabilities — ensuring the customer could leverage the platform's full potential.
• Reimbursement feature guidance: Support helped the team understand and use reimbursement tracking to identify unclaimed FBA funds — turning a support interaction into recovered revenue.
• Tax and P&L queries resolved: Questions about referral fee inclusion and tax data in the P&L were investigated and clarified — critical for accurate margin analysis in the Amazon India context.
• Feature requests acknowledged: The customer's request for AI-powered ads automation was logged — demonstrating a forward-thinking seller who sees the platform as a growth partner, not just a reporting tool.

What this story demonstrates

This case study proves that KwickMetrics delivers value for Amazon India sellers at scale. In a category where margins are under constant pressure from competition and advertising costs, daily visibility into per-SKU profitability isn't optional — it's the difference between scaling profitably and scaling into losses.

• 17 months of near-daily usage — 22–31 active days per month, every month. When a seller opens your platform every morning, you've become the operating system.
• 78% revenue growth with profit protected — scaling aggressively while keeping absolute profit growing requires seeing exactly where margin lives and where it leaks.
• 14.3% PPC conversion rate at 12.4% TACoS — a healthy ads profile visible through the integrated ads + profit view, ensuring ad spend adds to the margin rather than eroding it.
• Reimbursement recovery in active use — at 60,000+ orders, unclaimed FBA funds add up. Identifying and recovering them is real money returned to the bottom line.