Account Profile
About the agency
This is a marketplace growth agency specializing in Amazon account management, advertising optimization, and operational support for brands selling across marketplaces. Based in India and acquired through an in-person industry conference, the agency manages a portfolio of seller accounts spanning thousands of products — handling everything from campaign setup and bid management to profitability analysis and reimbursement recovery.
The agency's model is hands-on: each client gets dedicated attention for advertising strategy, performance monitoring, and operational health. But as the client roster grew, so did the complexity — jumping between Seller Central accounts, pulling separate ad reports for each client, and manually tracking profitability across portfolios was consuming the hours that should have been spent on strategy.
The team expanded from one to two within a month of adopting KwickMetrics, a signal that the platform enabled more capacity by eliminating the operational overhead.
Type
Marketplace Growth Agency
Amazon advertising and account management
Portfolio
15,083 Active Client Products
From 24,139 total across accounts
Plan
Professional
$89/mo, multi-client access
Tenure
Since December 2025
~8 months
The Challenge
More clients, more accounts, and a reporting pipeline held together with spreadsheets
Every new client meant another Seller Central login, another set of ad reports to download, another spreadsheet to maintain. The agency was managing thousands of products across multiple seller accounts, and the operational overhead of simply gathering data was eating into the time available for actual strategy and optimization.
Advertising was the core service — and the biggest data challenge. With $89,000 in client ad spend flowing through campaigns every month, the agency needed to monitor ACoS, ROAS, keyword performance, and bid efficiency across every client account, every day. But Amazon's native reporting is account-by-account, and each client's data lived in its own silo. Comparing performance across the portfolio, identifying which clients needed attention first, and catching wasted spend before it accumulated — all of that required manual assembly.
Profitability reporting was another bottleneck. Clients expected to understand their true margins — not just revenue and ad spend, but the full picture including Amazon fees, FBA costs, returns, and reimbursements. Building those reports manually for each client, each week, was unsustainable.
And then there were the reimbursements. Amazon owes sellers money for lost inventory, damaged goods, and fee overcharges — but most sellers (and their agencies) never claim it because the process is buried and tedious. Across the agency's client base, that unclaimed money was sitting in Amazon's pocket, invisible.
What Changed
They stopped juggling Seller Central logins and started managing a portfolio
With KwickMetrics' multi-store management connected to all client accounts, the agency sees every client's ads, profit, and inventory from one login. The team doubled in month two.
See
Every client's data in one portfolio view
Monitor performance, profitability, and reimbursements across all accounts.
- Cross-client ad performance with ACoS, ROAS, and spend breakdowns
- SKU-level profitability across 15,083 active products
- Client-by-client comparison of advertising efficiency
- Reimbursement status across all accounts, flagged and claim-ready
Act
Optimize $89K/mo in client ad spend from one place
Identify issues, prioritize action, and recover lost revenue.
- Identify underperforming campaigns across the entire portfolio at once
- Flag wasted search terms and budget leaks per client account
- Prioritize which clients need immediate attention based on live data
- Submit reimbursement claims with data pre-compiled, $155,762 identified
Stay Ahead
Scale the team without scaling the overhead
Automate reporting and monitor portfolio health as the business grows.
- Second team member onboarded in month two, same data, same view
- Automated client reports replace hours of manual spreadsheet building
- Executive dashboard for portfolio-level health checks
- Proactive alerts for margin drops, inventory risks, and ad waste
Why It Matters
The real value isn't the data — it's the hours given back to strategy
Agencies are paid for their expertise, not their ability to download CSVs. Every hour spent assembling reports is an hour not spent optimizing campaigns, advising clients, or growing the portfolio. KwickMetrics eliminated the data-gathering overhead and gave the team back the time to do the work clients actually pay for.
The reimbursement discovery alone justified the platform many times over. $155,762 in unclaimed reimbursements — money Amazon owed the agency's clients for lost inventory, damaged goods, and fee errors — had been sitting undetected. At $89/mo for the Professional plan, the platform's annual cost is a fraction of what it recovered in its first few months.
And the team expansion tells its own story. When one person can manage a portfolio that previously required manual work from multiple analysts, the agency doesn't just save time — it scales capacity. Adding a second team member in month two wasn't about replacing productivity; it was about doubling it.
By the Numbers
What eight months of centralized agency analytics looks like
Consolidated metrics since December 2025
$155,762
In unclaimed client reimbursements identified — previously invisible across accounts
89K/mo
In client ad spend monitored with cross-portfolio performance visibility
67,780
Total client orders tracked with full profitability data per account
📌 This isn't a one-off analysis. The team went from one to two within the first month. That's not a hiring decision driven by workload — it's a capacity signal. When the operational overhead of managing data is eliminated, an agency can handle more clients with fewer hours. KwickMetrics didn't replace the team; it made the team scalable.
Money kept, not just measured
$155,762 in recovered reimbursements. At a Professional plan cost of roughly ₹95,000/year (~$1,140), the platform paid for itself more than 136 times over in reimbursement recovery alone — before counting the ad efficiency gains, the time saved on reporting, or the capacity freed up for new client acquisition..
In Their Own Words
What the agency lead said
“
We were spending more time pulling data from Seller Central than actually analyzing it. Now we see every client's ads, margins, and reimbursements in one view — and the $155K we found in unclaimed reimbursements? That was money our clients didn't even know they were owed.
Manage your client portfolio from one platform
Whether you handle 5 accounts or 50 — KwickMetrics gives agencies the cross-client visibility to optimize faster, report smarter, and catch revenue that's being left on the table.