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Clear SKU-Level Profitability and Strategic Pricing Decisions

Clear SKU-Level Profitability and Strategic Pricing Decisions

Customer Success Story

Clear SKU-Level Profitability and Strategic Pricing Decisions

The Story Behind the Brand

A rapidly growing Health & Personal Care brand with over 400 SKUs faced challenges in maintaining profitability insights across its large product catalog. Each month, their team manually compared MTR (Month-to-Report) data — a process that was time-consuming, error-prone, and lacked actionable clarity. As the brand expanded, it became increasingly difficult to understand profit margins, ad spend efficiency, and the true cost structure at the ASIN level, making pricing and budgeting decisions a constant struggle.

Challenges Faced Before Using KwickMetrics

Before KwickMetrics, the brand’s finance and operations teams manually compiled and compared reports each month. This approach led to: 

  1. Inefficient and error-prone workflows, consuming valuable time. 
  2. Limited visibility into SKU-level margins and profitability. 
  3. Difficulty correlating costs, ad spend, and returns, resulting in inaccurate pricing strategies. 
  4. Reactive decision-making, as data wasn’t analyzed in real time. 

Impact of KwickMetrics

After adopting KwickMetrics, the brand began analyzing all critical financial and performance metrics in one place — from Net Profit and COGS Breakdown to Return Rate Impact, Ad Spend, and Gross Margin. 
With these insights, the team was able to: 

  • Understand cost and margin drivers clearly at an ASIN level.
  • Allocate ad budgets strategically based on real-time performance.
  • Set optimal product price points to maximize profit while staying competitive.
  • Monitor and compare profitability trends month-over-month automatically, eliminating manual effort.

After Using KwickMetrics

  • Clear visibility into margins and profitability per SKU.
  • Accurate budgeting and cost analysis at the ASIN level.
  • Enhanced decision-making powered by real-time insights.
  • Significant improvement in P&L visibility and accuracy.

Before Using KwickMetrics

  • Manual MTR comparison every month.
  • Time-consuming and error-prone process.
  • Limited understanding of profit margins and SKU performance.

Key Results

Brand Manager

KwickMetrics helped us understand at what price point we should sell our products. It gave us clarity on how low we can go on pricing and what target ACOS should be at the ASIN level. With these insights, we can now make confident, data-backed decisions that directly improve our bottom line.

Customer Testimonial

Final Thoughts

With KwickMetrics, this Health & Personal Care brand transformed its financial analysis from guesswork to precision. The team now enjoys complete visibility into profitability, makes smarter pricing decisions, and saves valuable time previously spent on manual reports. 
 If you’re struggling to understand your margins or set the right prices, KwickMetrics gives you the clarity, accuracy, and control to grow profitably — one SKU at a time.