Karthick Selvaraj is a Product Manager at KwickMetrics, where he leads the development of data-driven tools that help Amazon and Walmart sellers track profitability, optimize ads, and manage their business with greater clarity and control. He works closely with eCommerce brands, presents at industry events, and turns real seller pain points into intuitive product features.
Reading Time: 10 minutesAmazon announced new Amazon seller tools at Amazon Accelerate 2026, held September 22–24 in Seattle. The biggest news was AI. A new plugin connects your seller data to outside AI tools, and Amazon Seller Assistant can now run custom automations. Amazon also introduced MCF Preferred Pricing around the same time, offering eligible sellers lower fulfillment […]
Reading Time: 5 minutesYou can already ask AI about your Amazon or Walmart numbers. Pull a profit report, check ad spend, see which SKU dropped in rank. That part works — several tools offer it. But the moment you find something that needs fixing, the conversation stops. You copy the campaign ID, open Seller Central, find the right […]
Reading Time: 5 minutesYou check your Amazon or Walmart account on Monday. Sales look fine. Ad spend looks normal. Nothing jumps out. But something did change. A product that was making money last week stopped making money this week. A return rate climbed. An ad campaign burned through budget on a keyword that stopped converting. You just can’t […]
Reading Time: 6 minutesYour dashboard shows revenue went up last month. Your ad spend held steady. Units shipped faster than the month before. Everything points in the right direction — until you check the bank deposit and the number does not match. The gap between what your reports show and what you actually earned comes down to one […]
Reading Time: 4 minutesThe base monthly storage fee for standard-size items jumps from $0.78 to $2.40 per cubic foot the moment October begins (as of 2026, per Amazon’s published fee schedule). Add the aged inventory surcharge at 181 days and a per-unit holiday peak fulfillment fee. A product clearing $3.20 per unit in September can drop below breakeven […]
Reading Time: 6 minutesMost Amazon and Walmart sellers can tell you what they sold last month. Fewer can tell you what they actually kept. The gap between revenue and real profit hides in three places: the hours spent on tasks a spreadsheet could handle, the fees that never get checked, and the ad spend that runs without anyone watching the […]
Reading Time: 6 minutesEvery Q4, the same pattern plays out. Sellers stock up, launch campaigns, and watch revenue climb — then discover in January that margin didn’t follow. The holiday peak fulfillment fee alone adds $0.20 to $0.39 per unit sold between October 15 and January 14 (as of Amazon’s 2025–2026 fee schedule). That’s before ad bids inflate and return rates spike. […]
Reading Time: 6 minutesAI can read your sales numbers and tell you what changed. It can write listing copy, work out when to reorder, and find money the marketplace owes you. What it cannot do is see any of that until you connect it to your Amazon and Walmart account. That is the part nobody explains. AI for ecommerce is not magic, and […]
Reading Time: 11 minutesDiscover how to navigate Amazon reimbursement, understand eligibility, claim process and best practices for sellers in this comprehensive guide.
Reading Time: 6 minutesTL;DR Amazon India has updated its referral fee structure effective from March 16, 2026. Zero referral fees now apply to products under ₹1,000 across 1,800+ categories. Fees for high-demand categories above ₹1,000 have also been reduced. Sellers can save up to 70% in total selling fees. Key changes at a glance: ₹0 referral fees for […]