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Reduced Return Rate from 35% to Normal Range and Improved P&L Visibility

Reduced Return Rate from 35% to Normal Range and Improved P&L Visibility

Customer Success Story

Reduced Return Rate from 35% to Normal Range and Improved P&L Visibility

The Story Behind the Brand

Dann Illicic, who manages a Beauty & Personal Care brand with over 100 SKUs, faced a growing challenge: manual data downloads, endless spreadsheets, and limited visibility into true profitability. The team spent countless hours trying to consolidate sales, ad costs, and returns data — a process that was not only time-consuming but also error-prone. Without real-time insights, identifying loss-making products or irregular return patterns became nearly impossible.

Challenges Faced Before Using KwickMetrics

Before adopting KwickMetrics, Dann’s team struggled with: 

  1. Manual financial tracking through spreadsheets. 
  2. Time-intensive data compilation without automation. 
  3. Lack of visibility into product-level performance. 
  4. Inability to quickly detect high-return or loss-making ASINs. 

This lack of clarity often led to delayed corrective actions, resulting in wasted ad spend and missed profit opportunities. 

Impact of KwickMetrics

With KwickMetrics, the brand gained access to a centralized, automated dashboard that unified financial data and key performance indicators. 
 By analyzing metrics like Net Profit, Return Rate Impact, Fees Summary, and YoY Sales & Profit, the team was able to:

  • Identify a sudden 35% return rate on a specific ASIN (where the normal range was 11–13%).
  • Fix the underlying issue to stabilize product performance.
  • Automate P&L and returns analysis, enabling weekly visibility across the board.

After Using KwickMetrics

  • Detected and resolved a high-return ASIN before it hurt overall profit.
  • Automated P&L, returns, and ad cost tracking for weekly review.
  • Centralized data for clear, actionable insights.
  • Achieved significant improvement in P&L visibility and accuracy.

Before Using KwickMetrics

  • Depended on manual spreadsheets for financial tracking.
  • Error-prone and time-consuming process.
  • No centralized system for analyzing returns or profitability.

Key Results

Dann Illicic

One ASIN showed a sudden 35% return rate — normally, it’s between 11–13%. With KwickMetrics, we spotted it early, paused ads, and fixed the issue before it got worse.

Customer Testimonial

Final Thoughts

By switching to KwickMetrics, Dann’s team transformed from reactive to proactive management. The platform empowered them to catch costly return anomalies, optimize ad spend, and streamline financial reporting — all in one place. 
 If manual tracking and scattered reports are slowing you down, KwickMetrics delivers the clarity and automation your brand needs to protect profits and scale confidently.