KwickMetrics MCP

Analyze your entire Amazon business — just by asking Claude.

No more jumping between dashboards. Watch how Claude connects to your Amazon data via KwickMetrics MCP and delivers a complete business audit — in minutes.

Real Amazon data · in real time 10 audits in one conversation No exports, no copy-paste
Action plan · ready
10 audits · $24.8k in opportunities
C Claude · with KwickMetrics MCP
Live
You Run a full audit on my Amazon business this quarter — PPC, profitability, and wasted spend.
Claude · pulling data via KwickMetrics MCP On it. Scanning 8 campaigns, 124 SKUs, and 92 days of search-query data. Here's what I'm seeing:
Wasted ad spend (32 keywords) −$8,420
Underperforming campaigns 3 of 8
True margin (after FBA + ads) 17.4%
Synthesizing action plan
See it in action

Amazon business analysis with Claude AI & KwickMetrics MCP.

Beta

KwickMetrics MCP is currently in Beta. Interested in early access? Let us know and we'll help you get started.

I'm Interested
What's covered in this demo

10 business audits. One conversation.

Instead of manually pulling reports across multiple tools, Claude does the heavy lifting — analyzing your Amazon data through KwickMetrics MCP and surfacing insights that actually matter.

Business Performance Audit

A high-level health check of your Amazon business — sales trends, revenue, and key performance signals across your account.

Health check
PPC Performance Audit

Evaluate your advertising effectiveness across campaigns — ACOS, ROAS, spend, and conversion metrics all in one view.

Ads
Wasted Ad Spend Analysis

Identify where your ad budget is leaking — non-converting keywords, underperforming placements, and runaway spend with no returns.

Save spend
#
Keyword Analysis

Uncover which keywords are driving real sales, which are draining budget, and where untapped opportunities exist.

Opportunities
Campaign Analysis

Break down individual campaign performance — structure, efficiency, and actionable optimization opportunities.

Optimize
Product-Level PPC Analysis

Understand ad performance at the ASIN level — know which products deserve more budget and which ones need a different strategy.

Per ASIN
$
Product Profitability Analysis

Factor in COGS, FBA fees, ad spend, and returns to reveal your true margin at the product level.

True margin
Search Query Performance

Leverage Amazon's Search Query Performance data to understand how your brand and products appear in shopper search funnels.

Search funnel
Geo-Level Sales Analysis

Discover which states or regions drive your highest sales, returns, and growth opportunities.

By region
Master Action Plan

Claude doesn't just analyze — it synthesizes every finding into a prioritized action plan you can act on immediately.

Synthesis

Instead of running ten reports across four tools, you ask one question. Claude pulls the data, runs the analysis, and hands you back a prioritized action plan — with the numbers, citations, and next steps.

Watch the audit run
How it works

From question to insight in seconds.

Three steps from connecting your marketplace data to receiving a structured, prioritized analysis you can act on — without exporting a single CSV or switching tabs.

1Connect

Connect KwickMetrics MCP.

Link your Amazon marketplace data to Claude through KwickMetrics MCP — secure, fast, and no manual exports needed.

↳ One-time setup · read-only access · revoke anytime
2Ask

Ask Claude a question.

Type a plain-English question. Claude understands context and knows exactly what data to pull and how to interpret it.

↳ Natural language · no formulas · no SQL
3Act

Get actionable insights.

Claude returns a structured analysis — trends, risks, opportunities, and recommendations — ready to act on.

↳ Prioritized · cited · ready for your next ops review
About KwickMetrics MCP

What is KwickMetrics MCP?

KwickMetrics MCP (Model Context Protocol) enables AI assistants like Claude to securely access and analyze your Amazon marketplace data. Instead of manually navigating reports, you simply ask questions — and Claude analyzes your real business data in real time.

No exports. No copy-pasting. Just answers.

The Model Context Protocol is the bridge that lets a conversational AI safely query your live business data. KwickMetrics MCP is that bridge for Amazon marketplaces — Seller Central, Advertising, FBA, SQP, geo data, and more, all available to Claude on demand.

You don't move data around. Claude reaches for the right report, runs the analysis, and shows you the result with its work shown — in the same conversation where you asked the question.

What KwickMetrics MCP gives you
  • Secure, read-only access to your Amazon data — Claude can read, never write.
  • Works directly inside Claude — no separate interface to learn or log in to.
  • Built for sellers, agencies, aggregators, and eCommerce operators of any size.
  • Transforms raw data into prioritized business decisions, not just charts.
Who this is for

Built for everyone who sells on Amazon.

Different roles, different questions, same workflow. Connect once, ask anything — Claude knows which data to pull, and how to interpret it for your seat.

Amazon sellers

A complete picture, without Seller Central marathons.

Get a full picture of your business performance without spending hours navigating Seller Central. Ask the question, get the answer — with the context to act.

Agencies

Audit client accounts faster, deeper.

Identify opportunities across a client roster, deliver insights that impress, and cut weekly reporting time down to a conversation.

Aggregators

Portfolio-wide visibility, one conversation.

Analyze performance across an entire brand portfolio through a single Claude conversation — no per-brand dashboards to wrangle.

eCommerce operators

Cut through the noise. Focus on what moves.

Stop drowning in metrics. Claude highlights only the actions that move the needle — and tells you the order to do them in.

Ready to analyze your Amazon business with AI?

Connect KwickMetrics MCP to Claude and ask your first question today — no exports, no setup marathon, no switching tabs.

KwickMetrics MCP

Analyze your entire Amazon business — just by asking Claude.

No more jumping between dashboards. Watch how Claude connects to your Amazon data via KwickMetrics MCP and delivers a complete business audit — in minutes.

Real Amazon data · in real time Full audit in one conversation No exports, no copy-paste
Action plan · ready
10 audits · $24.8k in opportunities
C Claude · with KwickMetrics MCP
Live
You Run a full audit on my Amazon business this quarter — PPC, profitability, and wasted spend.
Claude · pulling data via KwickMetrics MCP On it. Scanning 8 campaigns, 124 SKUs, and 92 days of search-query data. Here's what I'm seeing:
Wasted ad spend (32 keywords) −$8,420
Underperforming campaigns 3 of 8
True margin (after FBA + ads) 17.4%
Synthesizing action plan
See it in action

Amazon business analysis with Claude AI & KwickMetrics MCP.

Beta

KwickMetrics MCP is currently in Beta. Interested in early access? Let us know and we'll help you get started.

I'm Interested
What you get access to

Data you can access.

Every data point your Amazon business generates — organized, connected, and ready for Claude to analyze the moment you ask a question.

Health check
Business Performance Overview

A complete health check of your Amazon business — revenue, orders, units sold, profit, margins, and trend comparisons over time.

PPC
Advertising Performance Insights

ACoS, TACoS, ROAS, CPC, CVR, and spend — analyzed from campaign level down to keyword and search term.

Dayparting
Hourly Ad & Sales Intelligence

PPC and organic performance by day and hour — enabling precise day-parting and budget scheduling decisions.

$Financials
Profit & Loss (P&L) Analysis

Revenue, COGS, FBA fees, ad spend, storage costs, returns, and net profit — broken down by SKU, day, week, or month.

Per SKU
Product & ASIN Performance

Per-SKU insights including revenue, profit, TACoS, BSR, returns, and overall efficiency — ranked for quick decision-making.

Per ASIN
Product-Level Advertising Performance

ASIN-specific ad performance — identify which products to scale, fix, or pause.

Keywords
Keyword & Search Term Intelligence

Identify top-performing keywords, wasted spend, non-converting terms, and untapped opportunities.

Search funnel
Search Query Performance (SQP)

Full funnel visibility — impressions → clicks → cart → purchase across your brand and market, per query and ASIN.

Campaigns
Campaign Performance Breakdown

Deep dive into campaign structure, efficiency, and optimization opportunities to improve results.

Save spend
Wasted Ad Spend Insights

Pinpoint budget leaks from underperforming keywords, placements, and campaigns.

Segmentation
Brand & Competitor Keyword Segmentation

Ad spend and performance grouped into branded, competitor, generic, and high-intent categories.

By region
Geographic Sales Intelligence

Revenue, orders, and return rates by state and city — uncover strong and weak regions.

Returns
Returns & Refund Analysis

Return volume, refund amounts, reason codes, and product-level return patterns.

Sentiment
Ratings & Reviews Analytics

Average rating, star distribution, sentiment split, and trends over time.

Recovery
FBA Reimbursements Tracking

Unclaimed reimbursements (lost, damaged, fee errors) prioritized by urgency and value.

Planning
Inventory & Restock Planning

Days of supply, inbound shipments, and reorder recommendations based on sales velocity.

Synthesis
Actionable Growth Plan

All insights combined into a clear, prioritized action plan to improve performance and profitability.

How it works

From question to insight in seconds.

Three steps from connecting your marketplace data to receiving a structured, prioritized analysis you can act on — without exporting a single CSV or switching tabs.

1

Connect KwickMetrics MCP.

Link your Amazon marketplace data to Claude through KwickMetrics MCP — secure, fast, and no manual exports needed.

↳ One-time setup · read-only access · revoke anytime
2

Ask Claude a question.

Type a plain-English question. Claude understands context and knows exactly what data to pull and how to interpret it.

↳ Natural language · no formulas · no SQL
3

Get actionable insights.

Claude returns a structured analysis — trends, risks, opportunities, and recommendations — ready to act on.

↳ Prioritized · cited · ready for your next ops review
About KwickMetrics MCP

What is KwickMetrics MCP?

KwickMetrics MCP (Model Context Protocol) enables AI assistants like Claude to securely access and analyze your Amazon marketplace data in real time.

Instead of manually navigating reports, you simply ask questions — and Claude analyzes your real business data in real time.

No exports. No copy-pasting. Just answers.

The Model Context Protocol is the bridge that lets a conversational AI safely query your live business data. KwickMetrics MCP is that bridge for Amazon marketplaces — Seller Central, Advertising, FBA, SQP, geo data, and more, all available to Claude on demand.

You don't move data around. Claude reaches for the right report, runs the analysis, and shows you the result with its work shown — in the same conversation where you asked the question.

What KwickMetrics MCP gives you
  • Secure, read-only access to your Amazon data — Claude can read, never write.
  • Works directly inside Claude — no separate interface to learn or log in to.
  • Built for sellers, agencies, aggregators, and eCommerce operators of any size.
  • Transforms raw data into prioritized business decisions, not just charts.
Built-in intelligence

Works without asking. Every time.

These behaviors are baked into every response — no prompting required. Claude's analysis is automatically richer, faster, and more accurate because of them.

Auto period comparison

Every overview fetches the prior period automatically — actual, comparison, % change, direction.

Parallel data fetching

Multi-source questions fire all calls simultaneously. Sales + PPC + returns takes 1× time, not 3×.

Metric chaining

"Why did revenue drop?" triggers sales → traffic → PPC → inventory without you specifying each step.

Contextual periods

"Last month", "May vs April", "this week" all resolve to exact dates. No manual entry.

Data privacy

Internal identifiers — slugs, raw SKUs, ASINs — replaced with clean aliases before output.

Currency normalisation

All values returned in the account's base currency. No conversion, no ambiguity.

Fulfillment-aware logic

FBA vs Easy Ship / MFN handled per account. MFN inventory signals flagged, not silently misread.

Expiry-bucketed claims

Reimbursements sorted by claim window urgency — 7d, 30d, 3m, 14m+. Prioritisation built in.

Disposition-level returns

FC damaged, customer damaged, defective, carrier damaged — surfaced per SKU automatically.

SQP benchmarking

Amazon's own CTR and CVR benchmarks appear alongside your brand metrics in every SQP response.

Organic vs paid split

Hourly data separates organic orders, revenue, and units from paid at every hour slot.

Star distribution

Rating queries return the full 5★ to 1★ histogram automatically — not just an average.

Who this is for

Built for everyone who sells on Amazon.

Different roles, different questions, same workflow. Connect once, ask anything — Claude knows which data to pull, and how to interpret it for your seat.

Amazon sellers

A complete picture, without Seller Central marathons.

Get a full picture of your business performance without spending hours navigating Seller Central. Ask the question, get the answer — with the context to act.

Agencies

Audit client accounts faster, deeper.

Identify opportunities across a client roster, deliver insights that impress, and cut weekly reporting time down to a conversation.

Aggregators

Portfolio-wide visibility, one conversation.

Analyze performance across an entire brand portfolio through a single Claude conversation — no per-brand dashboards to wrangle.

eCommerce operators

Cut through the noise. Focus on what moves.

Stop drowning in metrics. Claude highlights only the actions that move the needle — and tells you the order to do them in.

Real-world usage

How sellers use it.

Real prompts, real data, real results. Each of these is a single question that triggers a full multi-source analysis — no manual steps in between.

"Show me May vs April — sales, PPC, and returns."

Full three-section comparison with deltas across every key metric in one response.

"Why did revenue fall this week?"

Chains traffic, conversion, PPC, and inventory data automatically to surface root cause.

"What keywords are burning budget with no sales?"

Search-term level data, high-spend zero-conversion terms, negatives list ready to action.

"Which hours have the worst ACoS?"

7-day × 24-hour breakdown — identifies windows to pause bids or reduce spend.

"Are returns up this month and what's causing it?"

MoM returns overview, then drills into SKU-level reason codes and dispositions.

"How much FBA reimbursement can I claim right now?"

Eligible amounts by type, bucketed by expiry urgency — know what to file first.

"Which states are underperforming?"

State-level revenue and return data with city and SKU-level drill-down.

"Is our product rating trending down?"

Average rating with comparison, full star histogram, positive/negative split.

For agencies & multi-brand sellers

All your accounts. One conversation.

All connected accounts are discoverable and queryable in a single conversation. Switch brands mid-thread, compare across accounts in parallel, or run the same analysis across every client.

Cross-account comparison

"Compare ACoS across all my brands" — PPC pulled for every account in parallel, presented side-by-side.

Portfolio reviews

Same monthly analysis across all clients in one session, each with its own period comparison.

Mid-thread brand switching

Analyse Brand A's returns, then Brand B's reimbursements — no context lost between accounts.

Consistent reporting

Uniform data points, structure, and comparison logic applied across the full portfolio automatically.

Note: each pull is account-specific — no single aggregated rollup across all accounts. 2–3 accounts is seamless in real time; larger portfolios work best as structured reports.

Ready to analyze your Amazon business with AI?

Connect KwickMetrics MCP to Claude and ask your first question today — no exports, no setup marathon, no switching tabs.

Get started with KwickMetrics 3-min setup · no card required