Analyze your entire Amazon business — just by asking Claude.
No more jumping between dashboards. Watch how Claude connects to your Amazon data via KwickMetrics MCP and delivers a complete business audit — in minutes.
Amazon business analysis with Claude AI & KwickMetrics MCP.
KwickMetrics MCP is currently in Beta. Interested in early access? Let us know and we'll help you get started.
10 business audits. One conversation.
Instead of manually pulling reports across multiple tools, Claude does the heavy lifting — analyzing your Amazon data through KwickMetrics MCP and surfacing insights that actually matter.
Business Performance Audit
A high-level health check of your Amazon business — sales trends, revenue, and key performance signals across your account.
Health checkPPC Performance Audit
Evaluate your advertising effectiveness across campaigns — ACOS, ROAS, spend, and conversion metrics all in one view.
AdsWasted Ad Spend Analysis
Identify where your ad budget is leaking — non-converting keywords, underperforming placements, and runaway spend with no returns.
Save spendKeyword Analysis
Uncover which keywords are driving real sales, which are draining budget, and where untapped opportunities exist.
OpportunitiesCampaign Analysis
Break down individual campaign performance — structure, efficiency, and actionable optimization opportunities.
OptimizeProduct-Level PPC Analysis
Understand ad performance at the ASIN level — know which products deserve more budget and which ones need a different strategy.
Per ASINProduct Profitability Analysis
Factor in COGS, FBA fees, ad spend, and returns to reveal your true margin at the product level.
True marginSearch Query Performance
Leverage Amazon's Search Query Performance data to understand how your brand and products appear in shopper search funnels.
Search funnelGeo-Level Sales Analysis
Discover which states or regions drive your highest sales, returns, and growth opportunities.
By regionMaster Action Plan
Claude doesn't just analyze — it synthesizes every finding into a prioritized action plan you can act on immediately.
SynthesisInstead of running ten reports across four tools, you ask one question. Claude pulls the data, runs the analysis, and hands you back a prioritized action plan — with the numbers, citations, and next steps.
Watch the audit run →From question to insight in seconds.
Three steps from connecting your marketplace data to receiving a structured, prioritized analysis you can act on — without exporting a single CSV or switching tabs.
Connect KwickMetrics MCP.
Link your Amazon marketplace data to Claude through KwickMetrics MCP — secure, fast, and no manual exports needed.
Ask Claude a question.
Type a plain-English question. Claude understands context and knows exactly what data to pull and how to interpret it.
Get actionable insights.
Claude returns a structured analysis — trends, risks, opportunities, and recommendations — ready to act on.
What is KwickMetrics MCP?
KwickMetrics MCP (Model Context Protocol) enables AI assistants like Claude to securely access and analyze your Amazon marketplace data. Instead of manually navigating reports, you simply ask questions — and Claude analyzes your real business data in real time.
No exports. No copy-pasting. Just answers.
The Model Context Protocol is the bridge that lets a conversational AI safely query your live business data. KwickMetrics MCP is that bridge for Amazon marketplaces — Seller Central, Advertising, FBA, SQP, geo data, and more, all available to Claude on demand.
You don't move data around. Claude reaches for the right report, runs the analysis, and shows you the result with its work shown — in the same conversation where you asked the question.
What KwickMetrics MCP gives you
- Secure, read-only access to your Amazon data — Claude can read, never write.
- Works directly inside Claude — no separate interface to learn or log in to.
- Built for sellers, agencies, aggregators, and eCommerce operators of any size.
- Transforms raw data into prioritized business decisions, not just charts.
Built for everyone who sells on Amazon.
Different roles, different questions, same workflow. Connect once, ask anything — Claude knows which data to pull, and how to interpret it for your seat.
A complete picture, without Seller Central marathons.
Get a full picture of your business performance without spending hours navigating Seller Central. Ask the question, get the answer — with the context to act.
Audit client accounts faster, deeper.
Identify opportunities across a client roster, deliver insights that impress, and cut weekly reporting time down to a conversation.
Portfolio-wide visibility, one conversation.
Analyze performance across an entire brand portfolio through a single Claude conversation — no per-brand dashboards to wrangle.
Cut through the noise. Focus on what moves.
Stop drowning in metrics. Claude highlights only the actions that move the needle — and tells you the order to do them in.
Ready to analyze your Amazon business with AI?
Connect KwickMetrics MCP to Claude and ask your first question today — no exports, no setup marathon, no switching tabs.
Analyze your entire Amazon business — just by asking Claude.
No more jumping between dashboards. Watch how Claude connects to your Amazon data via KwickMetrics MCP and delivers a complete business audit — in minutes.
Amazon business analysis with Claude AI & KwickMetrics MCP.
KwickMetrics MCP is currently in Beta. Interested in early access? Let us know and we'll help you get started.
Data you can access.
Every data point your Amazon business generates — organized, connected, and ready for Claude to analyze the moment you ask a question.
Business Performance Overview
A complete health check of your Amazon business — revenue, orders, units sold, profit, margins, and trend comparisons over time.
Advertising Performance Insights
ACoS, TACoS, ROAS, CPC, CVR, and spend — analyzed from campaign level down to keyword and search term.
Hourly Ad & Sales Intelligence
PPC and organic performance by day and hour — enabling precise day-parting and budget scheduling decisions.
Profit & Loss (P&L) Analysis
Revenue, COGS, FBA fees, ad spend, storage costs, returns, and net profit — broken down by SKU, day, week, or month.
Product & ASIN Performance
Per-SKU insights including revenue, profit, TACoS, BSR, returns, and overall efficiency — ranked for quick decision-making.
Product-Level Advertising Performance
ASIN-specific ad performance — identify which products to scale, fix, or pause.
Keyword & Search Term Intelligence
Identify top-performing keywords, wasted spend, non-converting terms, and untapped opportunities.
Search Query Performance (SQP)
Full funnel visibility — impressions → clicks → cart → purchase across your brand and market, per query and ASIN.
Campaign Performance Breakdown
Deep dive into campaign structure, efficiency, and optimization opportunities to improve results.
Wasted Ad Spend Insights
Pinpoint budget leaks from underperforming keywords, placements, and campaigns.
Brand & Competitor Keyword Segmentation
Ad spend and performance grouped into branded, competitor, generic, and high-intent categories.
Geographic Sales Intelligence
Revenue, orders, and return rates by state and city — uncover strong and weak regions.
Returns & Refund Analysis
Return volume, refund amounts, reason codes, and product-level return patterns.
Ratings & Reviews Analytics
Average rating, star distribution, sentiment split, and trends over time.
FBA Reimbursements Tracking
Unclaimed reimbursements (lost, damaged, fee errors) prioritized by urgency and value.
Inventory & Restock Planning
Days of supply, inbound shipments, and reorder recommendations based on sales velocity.
Actionable Growth Plan
All insights combined into a clear, prioritized action plan to improve performance and profitability.
From question to insight in seconds.
Three steps from connecting your marketplace data to receiving a structured, prioritized analysis you can act on — without exporting a single CSV or switching tabs.
Connect KwickMetrics MCP.
Link your Amazon marketplace data to Claude through KwickMetrics MCP — secure, fast, and no manual exports needed.
Ask Claude a question.
Type a plain-English question. Claude understands context and knows exactly what data to pull and how to interpret it.
Get actionable insights.
Claude returns a structured analysis — trends, risks, opportunities, and recommendations — ready to act on.
What is KwickMetrics MCP?
KwickMetrics MCP (Model Context Protocol) enables AI assistants like Claude to securely access and analyze your Amazon marketplace data in real time.
Instead of manually navigating reports, you simply ask questions — and Claude analyzes your real business data in real time.
No exports. No copy-pasting. Just answers.
The Model Context Protocol is the bridge that lets a conversational AI safely query your live business data. KwickMetrics MCP is that bridge for Amazon marketplaces — Seller Central, Advertising, FBA, SQP, geo data, and more, all available to Claude on demand.
You don't move data around. Claude reaches for the right report, runs the analysis, and shows you the result with its work shown — in the same conversation where you asked the question.
What KwickMetrics MCP gives you
- Secure, read-only access to your Amazon data — Claude can read, never write.
- Works directly inside Claude — no separate interface to learn or log in to.
- Built for sellers, agencies, aggregators, and eCommerce operators of any size.
- Transforms raw data into prioritized business decisions, not just charts.
Works without asking. Every time.
These behaviors are baked into every response — no prompting required. Claude's analysis is automatically richer, faster, and more accurate because of them.
Auto period comparison
Every overview fetches the prior period automatically — actual, comparison, % change, direction.
Parallel data fetching
Multi-source questions fire all calls simultaneously. Sales + PPC + returns takes 1× time, not 3×.
Metric chaining
"Why did revenue drop?" triggers sales → traffic → PPC → inventory without you specifying each step.
Contextual periods
"Last month", "May vs April", "this week" all resolve to exact dates. No manual entry.
Data privacy
Internal identifiers — slugs, raw SKUs, ASINs — replaced with clean aliases before output.
Currency normalisation
All values returned in the account's base currency. No conversion, no ambiguity.
Fulfillment-aware logic
FBA vs Easy Ship / MFN handled per account. MFN inventory signals flagged, not silently misread.
Expiry-bucketed claims
Reimbursements sorted by claim window urgency — 7d, 30d, 3m, 14m+. Prioritisation built in.
Disposition-level returns
FC damaged, customer damaged, defective, carrier damaged — surfaced per SKU automatically.
SQP benchmarking
Amazon's own CTR and CVR benchmarks appear alongside your brand metrics in every SQP response.
Organic vs paid split
Hourly data separates organic orders, revenue, and units from paid at every hour slot.
Star distribution
Rating queries return the full 5★ to 1★ histogram automatically — not just an average.
Built for everyone who sells on Amazon.
Different roles, different questions, same workflow. Connect once, ask anything — Claude knows which data to pull, and how to interpret it for your seat.
A complete picture, without Seller Central marathons.
Get a full picture of your business performance without spending hours navigating Seller Central. Ask the question, get the answer — with the context to act.
Audit client accounts faster, deeper.
Identify opportunities across a client roster, deliver insights that impress, and cut weekly reporting time down to a conversation.
Portfolio-wide visibility, one conversation.
Analyze performance across an entire brand portfolio through a single Claude conversation — no per-brand dashboards to wrangle.
Cut through the noise. Focus on what moves.
Stop drowning in metrics. Claude highlights only the actions that move the needle — and tells you the order to do them in.
How sellers use it.
Real prompts, real data, real results. Each of these is a single question that triggers a full multi-source analysis — no manual steps in between.
Full three-section comparison with deltas across every key metric in one response.
Chains traffic, conversion, PPC, and inventory data automatically to surface root cause.
Search-term level data, high-spend zero-conversion terms, negatives list ready to action.
7-day × 24-hour breakdown — identifies windows to pause bids or reduce spend.
MoM returns overview, then drills into SKU-level reason codes and dispositions.
Eligible amounts by type, bucketed by expiry urgency — know what to file first.
State-level revenue and return data with city and SKU-level drill-down.
Average rating with comparison, full star histogram, positive/negative split.
All your accounts. One conversation.
All connected accounts are discoverable and queryable in a single conversation. Switch brands mid-thread, compare across accounts in parallel, or run the same analysis across every client.
Cross-account comparison
"Compare ACoS across all my brands" — PPC pulled for every account in parallel, presented side-by-side.
Portfolio reviews
Same monthly analysis across all clients in one session, each with its own period comparison.
Mid-thread brand switching
Analyse Brand A's returns, then Brand B's reimbursements — no context lost between accounts.
Consistent reporting
Uniform data points, structure, and comparison logic applied across the full portfolio automatically.
Ready to analyze your Amazon business with AI?
Connect KwickMetrics MCP to Claude and ask your first question today — no exports, no setup marathon, no switching tabs.