Top Tools That An Amazon Seller Should Use To Track Key Metrics
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Tracking key metrics on Amazon can be overwhelming for all Amazon Sellers. With so many factors to monitor — like sales, returns, peak sales period, storage cost, profits, ad spend, customer feedback, and inventory — it’s easy to miss critical insights that could improve your bottom line. Relying on manual tracking is time-consuming, error-prone, and can cost you money in missed opportunities or overlooked fees.
Fortunately, Amazon seller tools offer powerful automation and real-time insights that simplify tracking and analysis. There are many tools available now to empower Amazon Sellers to track profits, manage inventory, optimize ad spend, and analyze sales trends — all from a single dashboard. With years of experience in e-commerce optimization, we understand how crucial it is to have the right tools to track key metrics that impact growth and profitability.
In this article, we’ll introduce you to the top tools every Amazon seller should use to track essential key metrics. From profit analysis to customer feedback management, we’ll break down the best tools, highlight their key features, and explain how they can supercharge your decision-making. By the end of this guide, you’ll know exactly which tools to use to save time, reduce costs, and increase profitability.
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Why Tracking Key Metrics is Crucial for Amazon Sellers?
Tracking key metrics empowers Amazon sellers to make data-driven decisions, leading to better profitability, efficient inventory management, and optimized advertising campaigns. By analyzing metrics like sales, profits, ad performance, and customer feedback, sellers can identify growth opportunities and reduce unnecessary expenses. Tools like Helium 10, Sellics, KwickMetrics and SellerApp automate this process, saving time and effort. Tracking customer reviews also improves product quality, enhances the buyer experience, and reduces return rates. Ultimately, tracking key metrics helps sellers increase revenue, cut costs, and improve operational efficiency.
Essential Metrics Every Amazon Seller Must Track
Before diving into the tools, let’s look at the key metrics that Amazon sellers need to monitor regularly.
1. Sales Metrics
- What it tracks: Total sales, units sold, and sales growth rate.
- Why it matters: Identifying sales trends helps you spot top-performing products and seasonal demand fluctuations.
2. Profitability Metrics
- What it tracks: Revenue, expenses (FBA fees, advertising costs, refunds), and net profit.
- Why it matters: Knowing your profit margin ensures your business remains financially healthy.
3. Advertising Metrics
- What it tracks: Ad spend, impressions, click-through rates (CTR), conversion rates, and ACOS (Advertising Cost of Sale).
- Why it matters: Optimizing ad campaigns reduces costs and increases ROI.
4. Customer Feedback and Reviews
- What it tracks: Ratings, reviews, customer feedback, and returns.
- Why it matters: Positive reviews increase conversions, while negative feedback impacts your product’s ranking.
5. Inventory and Stock Metrics
- What it tracks: Stock levels, sell-through rates, and replenishment schedules.
- Why it matters: Avoid stockouts and overstocking, which can lead to lost sales or high storage fees.
6. Refund and Return Metrics
- What it tracks: Return rates, refund reasons, and total financial impact.
- Why it matters: Identifying patterns in product returns can reveal defects or shipping issues.
By tracking these metrics, you can make informed, data-driven decisions that lead to increased profits, lower costs, and better overall performance.
Top tools that an Amazon seller should be using to track their sales
Tracking multiple metrics manually is challenging, but with these tools, you can automate and streamline the process. Below are the best tools every Amazon seller should use to track their business’s most important KPIs.
Helium 10
- Best For: Sales tracking, keyword research, product research, and profitability analysis.
- Key Features:
- Track sales trends in real-time.
- Get profitability insights with a dedicated “Profits” dashboard.
- Identify winning keywords to boost product visibility.
- Spy on competitors’ best-selling products.
Jungle Scout
- Best For: Product tracking, sales analytics, and market research.
- Key Features:
- Monitor daily and monthly sales trends.
- Research profitable products to sell.
- Track competitor pricing and sales data.
SellerApp
- Best For: Sales, advertising metrics, and profitability tracking.
- Key Features:
- Track ACOS, PPC spend, and campaign performance.
- Analyze profitability with cost breakdowns.
- Monitor and manage your inventory.
KwickMetrics
- Best For: Profitability tracking, sales analytics, advertising analytics, review and feedback requests and reimbursement management.
- Key Features:
- Tracks complete financial split-ups including all Amazon charges and hidden costs.
- Track ACOS, PPC spend, and campaign performance and analyze top keywords.
- Analyze sales performance with cost peak sales period identification.
- Identifies all eligible reimbursements with its claim amount, type and claim window.
- Manages review and feedback requests.
AMZScout
- Best For: Sales estimates, product research, and competitor analysis.
- Key Features:
- Access product sales history and revenue estimates.
- Identify profitable product niches.
- Track product price changes and competition.
Sellics
- Best For: Profit tracking, advertising analytics, and inventory management.
- Key Features:
- Comprehensive profitability dashboard.
- Track ad performance with real-time ACOS and PPC analytics.
- Get inventory restocking alerts.
ManageByStats
- Best For: Profit tracking, customer database management, and product performance analysis.
- Key Features:
- Get profitability reports for all your SKUs.
- Track customer contact information for remarketing.
- Receive alerts for inventory replenishment.
Sellerboard
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Best For: Profit tracking, expense management, inventory forecasting, and cash flow analysis.
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Key Features:
- Tracks real-time profit, revenue, expenses, and hidden costs.
- Tracks all expenses, including PPC, FBA fees, shipping, and returns.
- Uses sales history to predict stock needs, helping sellers avoid stockouts and overstocking.
- Identifies and claims refunds for damaged and lost FBA inventory.
DataHawk
- Best For: Revenue tracking, product visibility, and keyword ranking.
- Key Features:
- Track keyword ranking and organic visibility.
- Monitor sales, revenue, and margins.
- Generate automated performance reports.
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How to Choose the Right Tool for Your Business
With so many tools available, how do you pick the right one? Follow these tips:
- Define Your Goals: Do you want to track profitability, manage reviews, or analyze ad campaigns?
- Compare Features: Choose a tool that offers the features you need (like ad tracking, profitability analysis, reimbursement management or feedback & review alerts).
- Check Reviews: Look at real seller reviews to ensure the tool works as advertised.
- Request a Demo: Many platforms offer free trials or demos. Test the tool before committing.
Benefits of Using Tools to Track Amazon Metrics
- Time-Saving: Automation eliminates manual tracking and reporting.
- Data-Driven Decisions: Make better choices with accurate real-time data.
- Increased Profitability: Identify cost leaks and focus on high-performing products.
- Reduced Losses: Avoid stockouts, detect returns issues, and catch fee discrepancies.
Tracking key metrics is no longer optional for Amazon sellers — it’s a necessity. With the right tools, you can automate repetitive tasks, get real-time insights, and make smarter decisions.
Start by identifying the metrics most relevant to your business, then pick a tool that aligns with your needs. Tools like Helium 10, Jungle Scout, KwickMetrics, Sellics, ManageByStats and SellerApp make it easier to track sales, profits, customer feedback, and inventory.
By staying on top of key metrics, you’ll boost profits, cut costs, and make smarter, data-driven decisions for growth.
