Walmart Marketplace Seller Fulfillment Success Guide

Updated on : April 26, 2024
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Walmart Marketplace Seller Fulfillment Success Guide

Dive into the world of Walmart Marketplace selling with our comprehensive guide! Discover how Walmart Fulfillment Services (WFS) can revolutionize your e-commerce business, providing fast shipping, seamless returns, and streamlined operations. Learn about the qualifications for WFS and how KwickMetrics can complement your success on Walmart Marketplace with powerful Walmart sales analysis and performance tracking tools. Let’s unlock success together! 

5 Ways Walmart Marketplace Sellers Can Enhance Their Business with Walmart Fulfillment Services 

Making Customers Happy with Two-day Delivery: 

  • With WFS, Marketplace sellers can offer fast and free 2-day shipping throughout the contiguous U.S., enhancing the customer experience and driving conversions. 
  • Eligible products automatically earn ‘2-day shipping’ or ‘Fulfilled by Walmart’ badges, improving search rankings and product visibility. 
  • Sellers leveraging WFS experience, on average, 50% Gross Merchandise Volume (GMV) growth on, highlighting the effectiveness of this fulfillment solution. 

Adding Convenience After the Sale: 

  • In addition to fast shipping, WFS includes most Marketplace orders in the Free & Easy Returns program, allowing customers to make hassle-free returns in-store and online. 
  • Providing flexibility and convenience not only improves the post-purchase experience but also builds affinity with your brand, leading to increased customer loyalty. 
  • WFS manages all returns and replacement handling, reducing operating costs for Marketplace sellers and allowing them to focus on Walmart business growth. 

Discover more about KwickMetrics by using our demo account

Creating Repeat Customers: 

  • Selling on grants access to a loyal customer base, with 89% of people in the U.S. shopping with Walmart in the past year. 
  • Leveraging Walmart’s brand recognition helps lower customer acquisition costs and increases the likelihood of repeat shoppers. 
  • Enrolled items are automatically included in the Walmart+ ‘free shipping’ subscription program, further enhancing customer loyalty and increasing Customer Lifetime Value (CLV). 

Simplifying Operations for More Sales: 

  • With WFS, Walmart picks, packs, and ships orders on behalf of Marketplace sellers, streamlining backend operations and allowing sellers to focus on selling. 
  • WFS handles customer support and returns, ensuring orders are processed accurately and delivered on time, enhancing customer satisfaction. 
  • The convenience of WFS helps Walmart sellers scale faster, with the program experiencing 500% year-over-year growth in U.S. gross merchandise volume delivered. 

Saving Money with Clear Pricing: 

  • WFS offers a cost-effective, end-to-end solution for Marketplace sellers with a simple fee structure and no hidden Walmart fees. 
  • Walmart Sellers can use the WFS calculator to estimate costs for storing products and fulfilling orders through the service, ensuring transparency and predictability. 
  • Additional benefits include the WFS Preferred Carrier Program, offering discounted inbounding rates for FedEx small parcels and LTL deliveries. 

Key Takeaway:

Walmart Fulfillment Services (WFS) Revolutionizes E-commerce: WFS provides fast shipping, seamless returns, and operational efficiency, enhancing seller success on Walmart Marketplace.

Qualifications for Walmart Fulfillment Services (WFS) 

Your products will be a great fit for WFS if they meet the following qualifications: 

  • Capable of Shipping to Walmart Fulfillment Centers within the Contiguous U.S: Ensure that your products can be shipped to Walmart fulfillment centers located within the contiguous United States. This ensures efficient logistics and timely order fulfillment. 
  • No Perishable or Regulated Products: WFS is not suitable for perishable or regulated products due to the specific handling and storage requirements involved. Ensure that your products comply with this criterion to qualify for WFS. 
  • Maximum Product Weight of 150 lb: Products enrolled in WFS must adhere to a maximum weight limit of 150 pounds. This restriction ensures manageable handling and shipping processes for both Walmart and sellers. 
  • Maximum Product Length of 108″: Products should not exceed a maximum length of 108 inches to be eligible for enrollment in WFS. This criterion helps optimize storage space and facilitates efficient inventory management within Walmart fulfillment centers. 
  • Maximum Product Length + Girth of 165″: In addition to length, the combined measurement of product length and girth should not exceed 165 inches. This measurement accounts for the overall dimensions of the product, ensuring compatibility with storage and shipping requirements. 

Ensure that your products meet these qualifications to leverage the benefits of Walmart Fulfillment Services (WFS) and enhance your e-commerce operations on Walmart Marketplace. Meeting these criteria will enable seamless integration with WFS and unlock opportunities for growth and scalability in your Walmart business. 

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Key Takeaway:

Qualifications for WFS Integration: Sellers must meet specific criteria for product eligibility, ensuring efficient logistics and seamless integration with WFS.

Meeting Walmart Marketplace Sellers’ Needs with KwickMetrics 

Walmart Marketplace Sellers’ Needs and KwickMetrics Solutions
Walmart Marketplace Sellers’ Needs How KwickMetrics Satisfies
Insights into sales performance Provides tools to analyze Walmart sales trends, identify popular products, and track sales performance over time.
Walmart Profit and Loss tracking Offers features to monitor profits, track expenses, and calculate net earnings, helping sellers understand their financial health.
Performance monitoring Allows sellers to track key performance metrics, such as conversion rates and order fulfillment, to gauge overall business performance.
Walmart Sales trends analysis Enables sellers to identify emerging trends in their sales data and adjust their inventory and marketing strategies accordingly.
Efficient return management Helps sellers manage returns more effectively by providing insights into return reasons, processing returns, and reducing return rates.
Expense tracking Allows sellers to track and categorize expenses related to their Walmart Marketplace business, helping them manage costs and improve profitability.

Key Takeaway:

KwickMetrics Enhances Seller Performance: KwickMetrics offers essential tools for sales analysis, profit tracking, and performance monitoring, empowering sellers to optimize their Walmart Marketplace operations.

FAQs In relation to Walmart Marketplace Seller

What is Walmart Fulfillment Services (WFS)? 

WFS offers fast shipping and seamless returns, revolutionizing e-commerce operations for Walmart Marketplace sellers. 

How does WFS benefit Marketplace sellers?  

WFS enhances customer experience, increases sales, reduces operating costs, and simplifies order fulfillment logistics. 

What are the qualifications for enrolling in WFS? 

Products must meet size, weight, and shipping criteria, ensuring efficient processing and delivery. 

How does KwickMetrics complement WFS? 

KwickMetrics provides insights to optimize sales, track profits, and streamline operations, enhancing Walmart Marketplace success. 

Why choose Walmart Marketplace for selling? 

Access to a loyal customer base, brand recognition, and logistical support make it a lucrative platform. 


In conclusion, Walmart Fulfillment Services (WFS) offers an invaluable solution for Marketplace sellers, addressing key aspects of customer satisfaction, operational efficiency, and cost-effectiveness. By meeting the qualifications for WFS and leveraging its benefits, sellers can enhance their e-commerce operations on Walmart Marketplace significantly. Additionally, KwickMetrics complements WFS by providing essential insights and tools to optimize sales performance, track profits, and streamline business operations further. Together, WFS and KwickMetrics empower sellers to unlock growth and scalability while delivering exceptional value to customers. 

Discover more about KwickMetrics by using our demo account

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